23 September 14
twitter-bird-white-on-blue

Twitter Releases Update to Tailored Audiences

Twitter has announced an update to tailored audiences, the platform’s remarketing tool, making it easier for advertisers to upload audience lists, reach mobile users, and find new customers through advanced targeting.  In addition to uploading CRM databases or using Twitter’s API to create a tailored audience, advertisers are now able to upload mobile phone numbers […]

19 September 14
shoppable

E-Commerce Made Easy with Shoppable’s Universal Shopping Cart

Last week, L’Oreal became the first brand marketer to take advantage of Shoppable’s e-commerce platform, which allows consumers to manage their shopping lists over a bevy of retailers & publishers – all in one place! Through those partnerships, users have access to a wide range of products (beauty, gadgets, etc.) and can create a singular […]

12 September 14
OneMorte

Three Implications of Apple’s Big Announcement

Apple made three big announcements on Tuesday – two new smartphones, a smartwatch, and a mobile payments network. While many features of these new products and service are yet to be unveiled, there are a few immediate implications: Mobile Payments  By integrating mobile payments into all Apple devices, brick and mortar retailers will now have […]

11 September 14
Twitter Shopping

Twitter Introduces “Buy” Button for In-Tweet Mobile Shopping

Ecommerce for Twitter is here.  Earlier this week Twitter rolled out a “buy” button in a testing phase with select brands, artists, and nonprofits. The social network wants to make mobile shopping “simple, convenient and easy, hopefully even fun,” according to Twitter’s announcement. What’s better about mobile shopping on Twitter? It only takes a few […]

11 September 14
Google Authorship

Google Authorship Ends: Google Drops All Authorship Functionality from Search Results

On August 28, Google’s John Mueller announced on Google+ that Google is no longer showing authorship in their search results. Authorship was a way to link content a user creates with their own Google+ profile. The search results would then post your Google+ image and byline, making Authorship snippets stand out more from the rest […]

9 September 14
Screen Shot 2014-09-10 at 9.37.44 AM

Instagram is Now Shoppable with Like2Buy

The analytics and marketing start-up, Curalate, recently launched Like2Buy – a platform that allows Instagram users to purchase products shared directly from a brand’s account. According to Curalate, social media users interact with brands on Instagram 58 times more than on Twitter, further emphasizing the platform’s goal to bridge the gap between Instagram and e-commerce. […]

4 September 14
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Jack Daniel’s Bar Stories

Earlier this week on September 2nd, alcohol brand Jack Daniel’s Tennessee Whiskey launched “The Few and Far Between,” a digital campaign centered around sharing the best bar stories from New York City, New Orleans, Santa Monica and places in between. Their website which has become the heart of the campaign, houses all the stories of […]

2 September 14
social walls

2014 U.S. Open Goes High Tech for Social Shopping

The United States Tennis Association (USTA) is tapping into some savvy social solutions to drive engagement and sales during the tournament. Last year, the USTA partnered with Spredfast, a social media marketing management platform, to engage attendees through its “social wall” – a physical display that measured 8×50 feet and ran pre-roll videos on site at […]