17 July 14
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Facebook Buys LiveRail to Grow Video Ad Business

Facebook just acquired video ad platform LiveRail, which delivers video content across their premium network of sites for companies such as Univision, MLB, and A+E network. Given the growing demand for video inventory, Facebook is certainly at the forefront of adapting to industry trends, especially as the competition for video ad dollars in the digital […]

17 July 14
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A Simpler Way to Manage Your Business Locations in AdWords

Google has introduced an update to their Location Extension for businesses. Their internal research has shown that up to 50% of consumers visit a store within one day of looking up the relevant information on their phone. The new Location Extension will allow not only campaign level placements, but also account level. The optimization process […]

17 July 14
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Google’s Quality Rating Guide Leaked

Google’s latest version of their search quality evaluation guide has once again leaked, giving webmasters more clues into how Google defines quality. The report, dated March 2014, is conducted by Google’s search quality team which are human raters that help rate sites for quality, following guidelines that Google has laid out for them. This new […]

17 July 14
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Snapchat Adds Geofilters

Snapchat recently introduced geofilters to its in-app personalization features, allowing users to add special images to snaps based on their location.  Currently available for locations in New York and Los Angeles, these filters can be accessed simply by swiping right on the preview screen after taking a photo.  Depending on where a user is located, a […]

10 July 14
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Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

Approximately a month before the full transition to Shopping Campaigns, Google has plans to release a newer more “retail-focused” version of AdWords Editor, which supports the updated structure. The new AdWords Editor feature requires the set up of the Shopping Campaign via AdWords to launch. The tool features updates for granular audience targeting, interest categories […]

10 July 14
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Morpheus Partners With Maxymiser

Morpheus is proud to announce Maxymiser as a new addition to our dynamic roster of preferred technology partners. With the addition of Maxymiser, Morpheus now adds multivariate testing, segmentation, behavioral targeting and product recommendations to it’s growing list of client services and capabilities. Maxymiser empowers brands to transform every digital interaction into seamless, relevant and […]

9 July 14
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Product Recommendation Techniques That Can Increase Online Sales

There are a number of marketing tactics at site owners’ disposal to increase overall revenue, but few have been as effective as delivering a personalized shopping experience to visitors. Personalized product recommendations have been shown to improve engagement and increase revenue, across a number of ecommerce verticals. Many ecommerce sites use recommendation engines to upsell/cross-sell based […]

9 July 14
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Introducing Google Partner Select

While publishers invest in premium, high-quality video content, this content isn’t always easy to access for advertisers.  With that said, Google recently announced the launch of its own programmatic ad exchange for video ads under the name Google Partner Select. The market for online video ads continues to grow rapidly as more advertisers shift spending from TV […]

9 July 14
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Facebook’s New Mobile Player Will Recommend Videos

Facebook has introduced a new recommended video feature, suggesting similar content to users once they have finished watching a video in the mobile News Feed.  The platform’s recently tweaked News Feed algorithm identifies the most avid media viewers and top performing videos, providing the data for Facebook to recommend similar content and keep these users engaged. […]