4 December 14

Google Shopping & Paid Search Drives Heightened Revenue Over Thanksgiving Shopping Weekend

Year over year, online retailers are investing more in paid search and Google Shopping/PLSA platforms to drive revenue during the competitive holiday shopping season. Over the 2014 Thanksgiving weekend, ad spend on paid search increased by a whopping 49% compared to last year, as reported by Kenshoo. As a result, retailers saw significant revenue gains […]

31 October 14

Digital Connects Shoppers to Local Stores

Google recently released a study on the role digital has on the in-store shopping experience. The study debunks conventional wisdom of the in-store shopping experience. Those being: 1) Search results only send consumers to e-commerce sites. 2) Once an in-store shopper starts looking at his or her smartphone, the store has lost his or her attention and the potential sale. 3) With […]

30 October 14
Screen Shot 2014-10-27 at 3.27.59 PM

Facebook Launches Rooms App for Anonymous Chatrooms

Last week, Facebook launched Rooms, a new mobile-only standalone app designed to create message boards for sharing text, photos and videos. Each message board is built as its own invite-only Room, allowing users to maintain some control over the conversation and its participants. To invite a user to an existing Room, the app generates a […]

27 October 14
Createthe Group

Createthe Group adds Digital Marketing Strength and Leadership

Createthe Group adds digital marketing strength and leadership through the integration of Morpheus Media into the current service offering. Createthe Group, a leading full service digital agency, continues to demonstrate its unique and holistic approach to delivering value in today’s fragmented digital marketplace by formally integrating Morpheus Media into their current service offering. Effective immediately, […]

22 October 14

Penguin 3.0 Officially Released

Last Friday, October 17th, Google officially updated their Penguin algorithm by releasing version 3.0.  Google verified that this was a worldwide updated, and impacted all versions of Google.  As with previous updates of Penguin, the impact affected less than 1% of queries and will rollout over the next few weeks. As a refresher, the Penguin […]

22 October 14
Googkle vs Bing secure website protocol

Website Protocols: A Tale of Two Search Engines

Recently, Google announced it would be using https as another ranking signal in the organic world, and even more recently than that Bing announced that it would NOT consider the protocol as a ranking factor. Why is there a discrepancy and is this a case of these two engines wanting to distinguish themselves from one another? First, what is […]

17 October 14

Facebook Launches New Ad Service: Local Awareness

Facebook has recently launched a new advertising service called Local Awareness. With Local Awareness ads, brands can now target a custom demographic of users that are within a set radius of any store location. Local Awareness ads can by accessed through the Ads Create tool on the platform. Once a retailer has accessed the Ads Create tool, they must […]

17 October 14

Apple Launches iAd Retargeting to Bypass the Mobile Cookie Dilemma

In 2010, Apple launched advertising across their App Network, powered by data collected from 600 million iTunes accounts that can’t be found anywhere else. Now, the tech industry leader is debuting its ability to retarget ads based on users’ in-app browsing behaviors. For iOS, the largest hurdle has been the mobile cookie problem (they just […]

9 October 14
Holiday-Shopping-Online (1)

Top SEM Tips for Retailers this Holiday Season

Online shoppers are flexing their holiday buying power earlier than ever. Google projects almost 30% of online shoppers this year will start purchasing their holiday gifts before Halloween, and with heightened mobile usage, internet retailers can expect to see search significantly increase from Q4 2013. As we approach this fall season, it is vital to […]