2 September 14
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2014 U.S. Open Goes High Tech for Social Shopping

The United States Tennis Association (USTA) is tapping into some savvy social solutions to drive engagement and sales during the tournament. Last year, the USTA partnered with Spredfast, a social media marketing management platform, to engage attendees through its “social wall” – a physical display that measured 8×50 feet and ran pre-roll videos on site at […]

26 August 14
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Instagram Announces New Suite of Business Tools for Brands

Instagram announced on August 21st that it will be rolling out a new suite of tools to help brands better understand performance for paid and organic content over the next couple of months. The Account Insights will include Summary, Performance, Audience, and Posts tabs, allowing businesses to measure impressions, reach, and engagement of branded content.  Simultaneously, the Ad […]

21 August 14
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Male Targeted Ad Network: The Details Ad Collection

For the first time, Condé Nast’s Details magazine will be launching its very own ‘Details Ad Collection’ male targeted ad network on September 1st, allowing men’s fashion and lifestyle bloggers the ability to run display advertisement from current Details advertisers such as Kiehl’s and Jaguar. Currently in beta, Associate Publisher of Marketing and Head of Brand Development, […]

15 August 14
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Google Shopping Unveils Product Ratings

Google has recently introduced a new product rating feature which allows online shoppers to compare different products based on a 5-star rating scale appearing on Product Listing Ads. Each product’s rating is based on review data from a number of different sources including merchants, third party aggregators, editorial sites, and users themselves. In addition to […]

14 August 14
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Twitter “Harmonizing” the Multi-Screen Experience with Video Ads

Less than a year ago, Facebook rolled out video ads, and now Twitter is following suit. With a few months of native video testing behind them, Twitter has officially announced “Promoted Video.” Earlier this year, Twitter began studying how users were interacting with video on its platform. Tests have shown increased engagement and an improved […]

14 August 14

Google Announces Secure Site Ranking Boost

Last week, Google announced they would begin providing HTTPS sites with a small boost in search rankings.  This move was first hinted at by Google’s Matt Cutts at SMX West, where he stated he’d like to make SSL a ranking factor in Google’s algorithm. For webmasters interested in migrating from HTTP to HTTPS, Google has […]

12 August 14
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Target Makes Impulse Buying A Snap!

Target plans to utilize traditional media (TV Broadcast/Print) in conjunction with mobile technology, to drive e-commerce sales for its Room Essentials collection this fall. The retailer’s new mobile app, “In a Snap” works with its print catalog, along with print ads being featured in magazines such as Conde Nast’s Architectural Digest and Time Inc.’s Real […]

12 August 14
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Facebook Makes Messenger App Mandatory

This month, all iPhone and Android users will be mandated to download Facebook’s Messenger app in order to continue sending messages to Facebook friends. The move results from Facebook’s goal of focusing “development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences.” The […]

12 August 14
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Facebook Shuts Down Gifts To Focus Attention On Buy Button And Commerce

On August 12th Facebook will discontinue Gifts, which enables users to buy gift cards for friends within Facebook, instead focusing attention on commerce initiatives such as the Buy button, Autofill, Multi-Product Ads, Custom Audiences and Offline Sales Measurement. Responding to user frustrations of leaving the app environment to enter credit card information to make purchases, […]

7 August 14
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Introducing Jim Grates: VP, Client Services

Jim Grates is Morpheus’ newest VP of Client Services. Prior to joining the agency, Jim spent eight years working in digital media agencies. He has worked across divergent accounts such as DISH, Reckitt Benckiser, Volvo, Air France, and Dannon with extensive experience running campaigns that cover the full spectrum of branding and direct response advertising. […]