Senior strategist Ryan Kelly explains the newest methods of remarketing. He walks through how you can benefit from the recent changes in DoubleClick Campaign Manager (DCM), as well as getting the most out of remarketing features in Google Analytics. Read the full dynamic remarketing story on The Makegood.
A recent webmaster video from Matt Cutts asks the question, “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” According to Cutts, the answer is not a simple one, and three things should be checked before an algorithmic penalty is blamed for […]
After closing the Product Ads Beta in 2013, Bing announced the highly anticipated public release of the new ad format. As of March 26, advertisers can launch Product Ads across the Yahoo! Bing network. Like Google’s Product Listing Ads (PLAs) and Google Shopping, Bing’s Product Ads serve on a cost-per-click (CPC) model, and include brand, […]
LinkedIn announced the upcoming launch of a content marketing scoring tool to let advertisers evaluate the engagement rate of organic and sponsored posts. To improve engagement and increase post scores, advertisers can promote posts as Sponsored Updates to increase reach. Alternately, advertisers can increase engagement by launching ad campaigns to acquire followers for their company […]
Twitter has announced two new features for mobile: photo tagging and multi-photo tweets. Photo tagging will allow users to tag up to 10 people in one photo without impacting the character count in a tweet. Users tagged in a photo will receive a notification, and tagging settings can be adjusted. Users can choose to allow […]
Morpheus is hiring for multiple roles in paid search, display, and SEO. Check out our employment opportunities.
Google has announced a new product that works in a similar fashion to seller ratings and review extensions. Consumer Rating Annotations are a new format that allows the top 3 ratings generated from Google Consumer Surveys to appear beneath an ad. The ratings are based on at least a few hundred surveys with the average thus far being […]
The quality of a brand’s website analytics data is directly related to the tag management processes adopted by the organization. Whether a brand has a small site with a few hundred pages or a large site with thousands, it is important to assess tag deployment. The Google Analytics Blog recommends following the following steps when […]
Google has been automatically upgrading businesses from the old Google Places listings system to the new Google Places dashboard. During this process however, Google ran into some complications where old listings were being duplicated. The company recently began sending out email notifications to businesses impacted by the issue, including instructions on how to repair it. Because […]
Record your workout data straight to your wireless earbud headphones, no phone tethering necessary. Also it glows!