Media Planning Services
Morpheus Media doesn't take a cookie-cutter approach to media planning. Rather, we start with a comprehensive set of questions, such as:
• What has been done in the past?
• Who are we trying to reach? (demographic and psychographic approaches/targets)
• What are the measurable metrics for success?
• Who is the competition? What / how are they doing online?
In approaching each media plan as a unique challenge, we are able to put ourselves into the shoes of potential consumers and understand where these consumers live online. Our experience has shown that building a flexible and high-quality media plan is more than targeting endemic and broad reach sites. Niche sites with loyal and passionate followings are key to engaging your potential consumer in a clutter-free, relevant environment – Morpheus Media believes leveraging the "long tail" potential of the internet is essential to brand health and solid ROI.
Condé Nast and Morpheus Media study reveals that luxury consumers spend more time online; purchase more than non-luxury consumer
Condé Nast and Morpheus Media presented the results of a study examining the buying power and attitudes of the luxury consumer online...
Download Press Release (PDF)
The Morpheus team tumbles some of our favorite digital marketing and media trends.
Read it all on the Morpheus Tumblr