Meet Morpheus Media

Rebecca Matt

According to my personality profile I am dreamy, peaceful and young at heart. Optimistic and caring, I tend to see the best in people. I tend to always be smiling and making others smile. I am shy and intelligent and a very hard worker. I am also funny, but many people don't see my funny side. My subtle dry humor leaves my close friends in stitches.
While my personality profile has me pretty much down to a T there are a few more things worth sharing. I love learning, and even more so I love working. Yes, I can imagine what you are thinking, but I really do love working. I was a dual major at Syracuse University. I studied communications as well as magazine at the S.I. Newhouse School Of Communications. I love magazines and I really enjoy writing.
I love quotes, song lyrics and witty humor. I have dreams of becoming a CEO of a fortune 500 company, being the Editor-In-Chief of a top magazine, being an integral part of fundraising efforts for several causes and one day being the proud owner of a sweet golf cart or two. I have a sincere passion for making other people happy. I'm generally not happy unless everyone around me is happy and I will do my best to make sure that happens! For now, I enjoy the ever-changing world of the online space we are in and appreciate the stresses, the subtleties and the successes of each day at Morpheus.

Adam Broitman

Often I have heard the question, Adam, how have you become so incredibly emergent?

The answer is simple, a bald head and soy yogurt!

I have many duties here at Morpheus. Some of them include keeping my ear to the ground and bringing new media channels to the forefront as part of our overall client strategy. This however is only part of my job. The bulk of my duties are centered on morale and most importantly, humor. I have modeled my management style after the great David Brent and have been known to borrow such phrases as;

"Process and Procedure are the last hiding place of people without the wit and wisdom to do their job properly."

Sometimes I will even borrow this Brentism:

"Those of you who think you know everything are annoying to those of us who do."

This does not help as much with morale, but it makes me laugh!

Nate Poeschl

A recent transplant to New York City, this former resident of Dayton, Ohio and UD Flyer is loving life in the Big Apple. In his spare time he enjoys snowboarding, movies, great sushi, Guitar Hero, and time travel. He can often be found at one of the numerous concert venues in the city, enjoying high voltage rock. Nate's idols include MacGuyver, Tom Petty, Zack Morris, and whoever invented Malomars. Working as an Associate Search & Emerging Media Strategist, Nate works on a variety of clients and simply can't get enough of doing keyword builds.

Eric Herbel

My focus here is primarily community relations, social media and brand management. In addition to these principle responsibilities I develop Corporate Blog Strategies, their accompanying outreach efforts, and the information architecture that supports them...but according to my supervisor I am only good for getting coffee. I am an Aquarius. My favorite color is blue. I like long walks on the beach. And I use to open for Wayne Newton at the Stardust. Ok, one of those was a lie, but I'm not telling which. So, if I am not stuck on N.J Transit, you're most likely to run into me on the slopes somewhere making fresh tracks...

Josh Rao

Who is Joshua Rao, you may ask?

I suppose you could consider me to be the international-cultural component to the Morpheus Media family, hailing from the country whose population is bursting at its seams - India. I like to think that I'm the go-to guy for critiques on Indian food and the only person who spells colour with a U.Â I am quite loud, and I will call you out on that pimple you took 2 hours to cover up in the morning. Rest assured, this is all done in fun and I have learned to take, as well as dish it out. I'm also an avid enthusiast in the martial arts field, studying Kali, Jeet-Kune Do, Brazilian Jiu Jitsu, and my personal favourite "Muay Thai" (www.andersonsmartialarts.com).

In the two years that I have been here, I have poked my nose into almost every facet that Morpheus Media has to offer from trafficking banners to search, and am currently working towards focusing on media planning and buying strategy. Don't judge me with the pink hat.

Simon Gibson

Pink Floyd "Wish You Were Here"Â, Led Zepplin "IV"Ã‚, Radiohead "Ok Computer"Â, and Tool "Aenima"...just a few reasons why I fell head first into music and have been dedicated to its pursuit for the last ten years.

Minimum wage at a coffee shop, no savings, New York rent, and two band mates who worked there...just a few reasons why I jumped head first into Morpheus Media.

Working as an SEM Strategist here at Morpheus Media has been one of the few times I've been able to apply concepts from my artistic, creative side, to my analytical, math oriented way of thinking. It's actually very similar to writing music in a lot of ways. You come up with a creative idea, you use your knowledge and originality to blend and mold those ideas into an approach. You have an idea of the finish line, but must be able to adapt to changes in any and all directions. And that's what I do in both my jobs.

Raman Kia

Who I am as the Director of HR & Operations Strategy at Morpheus Media, as a member of the band Buddahead, as a father, and a husband is guided by these thoughts:

Do not do to others what you would not want them to do to you; In all things, strive to cause no harm; Treat your fellow human beings, your fellow living things, and the world in general with love, honesty, faithfulness and respect; Do not overlook evil or shrink from administering justice, but always be ready to forgive wrong doing freely admitted and honestly regretted; Live life with a sense of joy and wonder; Always seek to be learning something new; Test all things, always check your ideas against the facts, and be ready to discard even a cherished belief if it does not conform to them; Never seek to censor or cut yourself off from dissent, always respect the right of others to disagree with you; Form independent opinions on the basis of your own reason and experience, do not allow yourself to be blindly led by others; Question everything; Do not discriminate or oppress on the basis of sex, race, or (as far as possible) species; Do not indoctrinate anyone, teach them how to think for themselves, how to evaluate evidence, and how to disagree with you; Value the future on a timescale longer than your own. In short always do the right thing because it is the right thing to do.

Amanda DeVincentis

A New Jersey native and Rutgers College alumni, Amanda didn't travel too far to join the Morpheus Media team. When she's not busy media planning she's spending time with her friends and family, dreaming of her next travels, or ironically, still attached to her computer. Amanda loves music, dancing, trying new foods, and indulging in addicting reality television. She enjoys entertainment and magazines. She likes to write, to bake, and celebrities are her obsession - in the least superficial way possible. After almost two amazing years at Morpheus, she is excited about how much the company has grown and to be a part of it's continued success.

Dante Bucci

What more can be said about Dante that hasn't already been written? From scaling Mt. Everest alone (twice) to leading an expedition to find Shangri-La, Dante is truly a man that gets 'er done.

Dante grew up on the south Jersey shore with three younger brothers where he learned how to surf and golf, both of which he still does to this day - a lot. Mix this in with excessive video gaming and you instantly see his appeal. Dante went on to expand his massive brain at Rutgers University where he studied Economics and holds many intramural sports records, some of which are widely accepted to be unbreakable by today's standards. After graduation he spent a year gone walkabout in the Australian outback.

During one summer hiking through Africa Dante noticed the Kukuruku tribe's watering hole had gone dry. Without hesitation he dug a drinking well with his bare hands for three days straight. This is the level of dedication and tenacity that he brings to Morpheus Media and its clients. Whether it be optimizing SEM or finding out who ordered the Chinese food, Dante brings his A+ game.

Meg Minuskin

Fresh off the college boat from NYU, Meg began her working life here at Morpheus. Years later, Meg is at home in her role as a Senior Account Strategist for many of Morpheus' luxury retail and consumer goods brands. When she is not online strategizing, she is enjoying living in New York and taking advantage of everything life has to offer. Whether it be canyon jumping, crossword puzzles, road trips, cooking Indian food, racecar driving, or learning how to knit, Meg is down for anything at anytime. But staying true to her Cali roots, come summer, the only place you will find her is at the beach! Her favorite quote to date: "Was that life?...Well then! Once more!"Â (Nietzsche).

Robert J Coghan

I hail from the great state of New Jersey; but do not be quick to compare me to my fist pumping, tight shirt, chest hair enthusiast brethren! I am a sensitive Scorpio who enjoys self discovery, long walks on the beach, watching the seasons change, quiet contemplation of the meaning of life, and demolishing all who oppose me in Guitar Hero! I interned at Morpheus media throughout all four years of undergraduate study and merely 1 week after graduating from Rutgers University began working full-time. The atmosphere, people, and general non-corporate family-oriented feel of Morpheus is what makes me love my job as an Affiliate Account Strategist.

Scott Elliott

Born in El Paso Texas and almost a lifelong New Jersey resident, Scott Elliott joins the Morpheus Team as the Accounting Manager. Though he has a Psychology Degree from Rutgers University, Scott has parlayed his skills with accounting and numbers into a challenging career choice. Scott has partially traveled the globe, visiting 10 foreign countries to date and most of the United States, with many more travels on the horizon. Scott is addicted to all types of media including music, film, technology and video games and is as comfortable on the couch as he is performing a marriage as an ordained reverend. "I look forward to many more productive and creative years in my professional life at Morpheus."

David Levine

Born and raised in New Jersey, David moved to Columbus, Ohio to attend The Ohio State University, and Franklin University. After earning a Marketing degree, he felt it was time to leave the Midwest and put his talents to work in the Big Apple. As the Senior Ad Operations Strategist, David works closely with our Clients to assure their Creative Branding Campaigns are running as planned.
When David is not hard at work at Morpheus, he is enjoying his other interests in life. Some of these include: Spending time with his family and friends, watching sports, listening to Pearl Jam and Howard Stern, going to concerts, walking around New York City giving tourists inaccurate directions, and praying the NY Jets win the Super Bowl in his lifetime.

Shenan Reed

Dubbed the "Morpheus Mom", Shenan is often consulted for treatment advise regarding fevers, strange looking moles, minor non-lethal injuries as well as any other syndromes, diseases, maladies or conditions which may arise from time to time. Having two small children at home offers her a great deal of practice and clinical experience in playing Dr. Mom. Calvin (4.5 Years) and Charlotte (1 year) are her greatest accomplishments in life, followed closely by having the guts to start an online ad agency in the middle of the dotcom bust with Jamie and Alex. When not attending to her triage duties, Shenan is turned to for tips and tricks in Excel, DoubleClick, PowerPoint, Keynote and other applications. She greatly enjoys problem solving whether it's for a fever or a pivot table. She is proud to say that her iTunes music collection is the most varied in the office, though most of the team would say she should be embarrassed by the general lack of contemporary artists. Although she can tell you exactly what that 9 in the Excel subtotal formula does, don't ask her to name a hot band, you're likely to get Glenn Miller as an answer.

Halie Ritterman

They say good things come in small packages, and Halie Ritterman is just that. At a towering 5 foot 3 inches, Halie joined Morpheus after returning from every New Yorkers ten minute stint in LA. With a newfound appreciation for fake blonde hair, and intellectual conversation, Halie brings not only water cooler convos about LOST to the Morpheus team but a language all her own. Whether she is adding extra syllables or creating new words altogether, her penchant for the unordinary has given her a leg (albeit a small leg) up on her competitors. As a Search and Emerging Media Strategist for the team, Halie's unique words and pleasant nature add not only value but comedic relief for the team.

Marius Draghici

Born and raised in Bucharest (Romania), Marius joined Morpheus after graduating SUNY at Stony Brook with a Computer Science degree. As an Information Technology Manger, Marius serves as the main point of contact for all areas involving computing technologies: from hardware and software purchasing or debugging to researching and implementing new solutions. Although he doesn't have time anymore to pursue his passion for climbing, Marius still enjoys hiking occasionally and dreams of tackling the Eiger's wall someday.

Jessica Coghan

I am the O.G. of Morpheus Media. I was their first employee. I remember when Google adwords were sold on a straight CPM and when buying online was considered the equivalent of throwing your money in a sewer. A lot has changed in the industry and with me! After living in Union Square for years with my 90 lb. Shepherd beast, Luca (or "the pants") and my husband, Raman (or "poodle"- just kidding) we moved to my home town outside of Princeton, NJ when we found out twins were on the way!! My two hilarious and gorgeous sons, Cameron & Cyrus are now one year olds and life in the 'burbs is not so bad... how glorious it is to walk outside and not have to hopscotch around the cockroaches or dodge that crazy hobo throwing an old shoe at me!
At Morpheus I have gone from being the queen of the interns (I was the only intern) to the Director of Client Services & Luxury Retail, I know it's a mouthful- but the job is big too! This industry has grown leaps and bounds - Interactive marketing is the only media that can be really held accountable for its performance and I am proud to work in a company where accountability is part of the core values.

Eric Chang

The one and only e.Chang of Morpheus Media grew up around several different areas in New York Metro and New Jersey. Exposed to the urban city life & the suburbia, Eric was quick to learn many life lessons and diversified his cultural experience. Eric's dream of being an NBA point guard or an Olympic Gold Medalist in Hurdles had to wait in order to join Morpheus in 2007 (He will make a MJ-like comeback soon enough). He loves to watch and play almost every sports games during his off time, while embracing his obsession in collecting hats and shoes. Eric also loves to get creative and artistic with graphic designs and mixing all kinds of music at home (other than country music). Currently, he focuses on SEM as a Search & Emerging Media Strategist, delivering Morpheus Media's best practices to build and optimize our clients' brands.

In this competitive industry of advertising, we all know its tough to stay on top of our game. Hence, Eric always refer back to one of his favorite quote to stay on top at all times. "In a world of ordinary and conventional, only the most distinctive will ever leave a truly lasting impression."

Stephanie Weingart

Stephanie Weingart is not your average "born in the 80s" type of girl. Stephanie, who started playing girls softball at age ten, enjoys running and teaching the beautiful practice of yoga. But being a calm and collected yoga instructor never stopped her from being in an all girl rock band, Dayglow, from 2002 to 2006. Singing and playing keyboards, music has always been a passion of Stephanie's. When Dayglow dismembered she decided to explore her interest in internet marketing, SEO and Social Media and found her way to Morpheus in early 2008. Joining the SEO team at the agency is one of her greatest accomplishments.

Stephanie makes it routine to be your everyday jock, nerd, rock star, and yogi all at the same time. In her none existent free time she enjoys blogging for a number of blogs, eating spicy foods, reading memoirs, making weird You Tube videos, and obsessing over Red Hot Chili Peppers. Weingart's goal is to start online trends that affect the masses.

Jeffrey Donenfeld

A graduate of the University of Colorado at Boulder, Jeffrey Donenfeld is Morpheus Media's SEO and Emerging Technologies Manager. That's right, emerging technologies.

Blogging, Networking, Scrobbling, Streaming, Pinging, Optimizing, RSS, XML, CSS, APIs... Jeffrey is obsessed with it all, and is lucky enough to have a job in which he gets to work with what he loves. Jeffrey writes about the state of the industry, as well as other interests on his blog Jeffzilla.com.

Jeffrey's interests are diverse. He grew up in Ohio and Colorado, and is an avid runner, biker, snowboarder and climber. He's also taken with music, world travel, deep space exploration, dinosaurs, prosciutto, and photography.

Mary Duffy

Whether I'm on a call discussing strategy or in a meeting, you'll often find me downing as much coffee as time can afford. However, I only eat cupcakes after 3pm. It's a rule. While away from the office, it's not uncommon to see me walking through Central Park (coffee in hand, of course), at a dive bar on the Upper West side (no coffee here, just Hefeweizen), or walking into any old corner market "just to browse." One of my favorite things to do? Read the informational labels on packaged goods. I've been doing this since I learned to read. As a kid at the breakfast table, I'd line up all the cereal boxes in front of me so I could read them all while I ate. Then, I'd quiz my sisters on what percentage of their daily value of Vitamin C is in a serving and how many grams are in a serving. Now that I am working in online advertising, my focus has shifted a bit.....from nutritional servings to ad serving!

Natasha Ivankovitser

It was not too long ago that Natasha was still taking afternoon naps and running traditionally late to her art history classes at Rutgers College. Always open-minded, her future ambitions ranged from moving to Italy to become a glass blower (fact: age 7) to aspiring to become a full-time movie critic (still an avid hobby). Today she finds herself working in Interactive Advertising (who knew?) and considers herself a master keyword builder. She is involved in a cutting-edge industry at an office where there are always sweets, dogs running around, and wonderful people to interact with (no pun intended). Long story short, she loves her niche at Morpheus.

Samantha Raizen

Sam comes to New York City via London via Boston via Denver. While she's not attempting random extreme sports (see photo: Canyoning in Switzerland), she's probably lacing up her running shoes in Williamsburg or dreaming up her next vacation to Thailand or Australia. Otherwise, she might be found pouring over the intricacies of the Google Quality Score or optimizing spend over here on 26th street.

Toby Evers

Aside from regularly rocking the stage with his band Buddahead, Toby manages Morpheus' search engine optimization strategies and consults with clients on up-and-coming media platforms and technologies. He's a social media enthusiast and pens a SEO blog called rockandrollseo.com. "My creativity and passion for music translates well in my career here at Morpheus."...

Rebecca Matt

New Media Blog

Various members of the Morpheus team chime in on latest trends in online media and marketing. Read it all at the Morpheus MLog