This story is starting to get old. After seeing the quantifiable nature of the Internet, advertisers are beginning to ask for more from the television networks. Will they get it? Can they get it?

Who is really responsible for holding advertisers back from getting more feedback from Television. Is it the technology or the technology providers?

I will reserve my official opinion however this NY Times article sheds some good light on who is really responsible for the lack of granularity in TV ratings metrics.

Tags: NY Times, Nielsen, Ratings, TV, Television, Internet, Media