A report on ad buyer attitudes toward BT and growth projections.
Emily Riley, Analyst, JupiterResearch

• What does this really mean when you are trying to reach your consumers?
• In five years 11% of all ad spend will be online
• The static banner is going away and rich media is taking over
• Information overload is a bigger issue than not enough info about audience
• Only 16% of advertisers have used behavioral targeting, while 30% have geo-targeted and 33% have demo targeted
• Advertisers are twice as satisfied when using BT
• BT is becoming more popular for both brand and direct response advertisers. These advertisers are becoming the same.
• Consumers are not as concerned with “spying” as they are with viruses and identity theft
• Increasing the use of search behavior within BT is the key
• Automotive leading the way in BT
• 80% increase in banner impressions online in the last two years due to social media
• Verticals with long purchase cycles will begin to embrace BT more thatn contextual etc.

Tags: Effective Targeting, Emily Riley, JupiterResearch, Mediapost, OMMA, Behavioral Targeting