http://www.morpheusmedia.com/mlog/archive/second-life-and-mtv-2/ Just another WordPress weblog Thu, 05 Nov 2009 22:12:47 -0700 http://wordpress.org/?v=2.8.5 hourly 1 http://www.morpheusmedia.com/mlog/archive/second-life-and-mtv-2/comment-page-1/#comment-2677 Radomir Thu, 12 Mar 2009 19:29:48 +0000 http://www.morpheusmedia.com/mlog/?p=9#comment-2677 Great post, thanks for the info Great post, thanks for the info

]]> http://www.morpheusmedia.com/mlog/archive/second-life-and-mtv-2/comment-page-1/#comment-15 greg verdino Wed, 07 Feb 2007 13:29:35 +0000 http://www.morpheusmedia.com/mlog/?p=9#comment-15 The 3d virtual world isn't synonymous with second life - mtv actually isn't in sl at all. They've built a standalone metaverse using the makena platform (the tech that underlies there.com.) So the question is whether mtv can create a resonant, relevant stand alone metaverse for an audience that may not think the mtv core brands themselves are relevant to them. Time will tell. (Disclosure - I've got a client, cingular, who is embedded in vmtv.) The 3d virtual world isn’t synonymous with second life – mtv actually isn’t in sl at all. They’ve built a standalone metaverse using the makena platform (the tech that underlies there.com.) So the question is whether mtv can create a resonant, relevant stand alone metaverse for an audience that may not think the mtv core brands themselves are relevant to them. Time will tell. (Disclosure – I’ve got a client, cingular, who is embedded in vmtv.)

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