Tags: organic listings, search, SEO, search engine rank, SERPS, black hat seo, white hat seo

Here’s a breakdown of this session…

Panel

Detlev Johnson – Host

Bruce Clay – Bruce Clay inc

Todd Friesen – Rage online media

David Naylor – Black Hat SEO guy, "Viagra" SEO

Jill Whalen – High Rankings

Forum Questions

How do you deal with scrapers beating you with your own material if you are moving off of a blog site host?

• Blogger.com platform, hard to move off of, lose rank when you move
• Just takes time to build back up.. should start with own server based blog

Can you Differentiate between Multilanguage crawlers?

• It’s the algorithm that determines language not the crawlers, they crawl regardless

What about using off the screen div’s and marquee text, or underneath the flash div’s?

• Still perfectly ok, as long as it’s content relative to what’s on the site

Social Media sites and spam? (this was my question for the panel)

• Seems to be that it might be phased out, due to black hats abusing it
• Not going to go away, but will keep changing
• Digg users – can be bad, they go in, high traffic, come fast, leave nasty messages and leave.  They don’t convert
• Now, we can’t ignore it, we must monitor it and watch it.  You can certainly drive rankings right now, link building etc…
• If you have to play in that space, you have to be careful, it can bring you down with bad ‘press’

How do you get out of cloaking if you are ranking well?

• Recreate the site and make the cloaked part visible
• Inbound linking is not cloaking and will weigh in your favor
• Google webmaster optimizer is like cloaking

Personalized search

• This is great for SEO
• Changes the way we look at rankings… how do we measure now, they will be different all the time
• Good reason to look at traffic numbers instead of rankings
• Metrics should focus more on traffic, organic traffic, and ROI

CMS – treating spiders differently than users (time stamp, cookie, etc)

• Give the spiders a hard copy
• Do not cookie the spiders
• Use rewrite module for URL’s (ModRewrite – it’s white hat cloaking)

IP-delivery.com

• Gives you all the spider IP information you need

Can you link build too aggressively?

• If someone bombs you, not much you can do about it
• You can’t really hurt a domain by getting aggressive links, but make sure they are high ranking links

Spider frequency

• Hugely dependant on website
• Sitemaps, webmaster tools, site builder etc… def. helps
• 4 – 6 weeks to get a significant portion of site crawled