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	<title>Comments on: What is &#8220;Social Om&#8221;?</title>
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		<title>By: Social OM is much more than Connectedness &#124; Morpheus Media Mlog</title>
		<link>http://www.morpheusmedia.com/mlog/emerging-technologies/what-is-social-om/comment-page-1/#comment-2732</link>
		<dc:creator>Social OM is much more than Connectedness &#124; Morpheus Media Mlog</dc:creator>
		<pubDate>Thu, 05 Nov 2009 22:12:47 +0000</pubDate>
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		<description>[...] A few days ago, Dave Surgan, one of my colleagues here at Morpheus Media send out an email to let us know that the Digital agency iCrossing had put together a document explaining their theory and measurement of digital Connectedness. The main point Dave was trying to make was that there was quite a lot of resemblance between their theory and one that we had recently developed and coined in house called Social OM. [...]</description>
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