With the opening of the hit movie “Cloverfield” just barely making it into the rearview mirror, it’s wise to quickly glance at what lessons can be taken away from this latest endeavor put out by J.J. Abrams.

Lucky for us Corilyn Shropshire of the Houston Chronicle has done all the work already, which can be found here. Well at least most of the work, Morphians Rob Coghan and Halie Ritterman were invited to lend their expertise in unraveling the mysteries of the overwhelming appeal Abrams seems to have among the movie going audience.

As far as I can tell, Abrams’ strategy is one of confusion and chaos mixed with inferred meanings and cryptic messages. But that’s just me. I’m still looking for Nemo.

But for a stronger understanding of just what the magic is that Abrams has seemed to bottle, take a look at the insight Natasha Ivankovister provides in her blog post from last month.

As for me, I’m gonna keep looking for that fish.