What makes this trip personally interesting for me is that I had the opportunity to watch the creation of the strategy for this social media extravaganza transpire at the desk next to mine.  Morpheus Media’s own SEO & Emerging Technology guru Jeffrey Donenfeld pioneered the program from the comfort of our offices here in Midtown Manhattan.  Multiple scenarios had to be planned for, accounting for all possible technology failures and the redundancy needed to remain successful while traveling through some of the most isolated regions of the world.  Team Deserttaxi was literally able to successfully blog from Outer Mongolia thanks to Jeffrey’s hard work.

I really wanted to tip my hat to Jeffrey on a job well done, as he is responsible for helping the team tell a great story under uniquely challenging circumstances.