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	<title>Morpheus Media Mlog &#187; technology</title>
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		<title>Cable-Ready Gives Way To Internet-Ready</title>
		<link>http://www.morpheusmedia.com/mlog/interactive-marketing/cable-ready-gives-way-to-internet-ready/</link>
		<comments>http://www.morpheusmedia.com/mlog/interactive-marketing/cable-ready-gives-way-to-internet-ready/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:54:45 +0000</pubDate>
		<dc:creator>James Simon</dc:creator>
				<category><![CDATA[Emerging Technologies]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Television]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.morpheusmedia.com/mlog/?p=313</guid>
		<description><![CDATA[ How many times have you been watching television, something sparks your interest and you want&#8211;no&#8211;need to find more about that topic immediately (any LOST fan knows exactly what I am talking about)? You grab your laptop and fervently search for more information on what you have just witnessed. 

A common trend at this year’s [...]]]></description>
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UnhideWhenUsed="false" Name="Light Grid Accent 6" /> <w:LsdException Locked="false" Priority="63" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6" /> <w:LsdException Locked="false" Priority="64" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6" /> <w:LsdException Locked="false" Priority="65" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 1 Accent 6" /> <w:LsdException Locked="false" Priority="66" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 2 Accent 6" /> <w:LsdException Locked="false" Priority="67" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6" /> <w:LsdException Locked="false" Priority="68" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6" /> <w:LsdException Locked="false" Priority="69" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6" /> <w:LsdException Locked="false" Priority="70" SemiHidden="false"    UnhideWhenUsed="false" Name="Dark List Accent 6" /> <w:LsdException Locked="false" Priority="71" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Shading Accent 6" /> <w:LsdException Locked="false" Priority="72" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful List Accent 6" /> <w:LsdException Locked="false" Priority="73" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Grid Accent 6" /> <w:LsdException Locked="false" Priority="19" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis" /> <w:LsdException Locked="false" Priority="21" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis" /> <w:LsdException Locked="false" Priority="31" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference" /> <w:LsdException Locked="false" Priority="32" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Intense Reference" /> <w:LsdException Locked="false" Priority="33" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Book Title" /> <w:LsdException Locked="false" Priority="37" Name="Bibliography" /> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading" /> </w:LatentStyles> </xml><![endif]--> How many times have you been watching television, something sparks your interest and<img class="alignright size-medium wp-image-314" title="TV on the Internet" src="http://www.morpheusmedia.com/mlog/wp-content/uploads/2009/04/tv-internet-300x238.jpg" alt="TV on the Internet" width="300" height="238" /><span> </span>you want&#8211;no&#8211;<em><span style="text-decoration: underline;">need</span></em> to find more about that topic immediately (any LOST fan knows exactly what I am talking about)?<span> </span>You grab your laptop and fervently search for more information on what you have just witnessed.<span> </span></p>
<p class="MsoNormal">
<p class="MsoNormal">A common trend at this year’s <span><a href="http://www.cesweb.org/">CES</a> </span>was Internet-ready televisions and new vehicles for users to digest Web content.<span> </span>We’ve heard of products and applications such as Apple TV, Roku, Netflix through Xbox 360 amongst many others. This has been the existing way to absorb web content directly through your large format television.<span> </span>Taking this a step further, Yahoo and Intel Corp. are planning on developing <a href="http://www.thestandard.com/news/2009/03/24/yahoos-tv-widgets-service-available-new-samsung-hdtvs/">television </a><span><a href="http://www.thestandard.com/news/2009/03/24/yahoos-tv-widgets-service-available-new-samsung-hdtvs/">”widgets”</a><strong> </strong></span>in order to access such Web content more easily through your existing remote, bypassing previously mentioned hardware and using the television exclusively.</p>
<p class="MsoNormal">
<p class="MsoNormal"><span>“You are going to see very broad adoption of this open technology by the best brands in the TV industry &#8212; not just for specialty products but deeply penetrated in their product lines”&#8230;..Patrick Barry, VP of Connected TV @ Yahoo</span></p>
<p class="MsoNormal">
<p class="MsoNormal">We currently can access services such as YouTube and Google’s Picasa on our televisions as well as generic services like the weather.<span> </span>With the adoption of “Ready- Web” televisions, users will more frequently access Web content alongside their regular, habitual television programming.<span> </span>This opens the opportunity for advertisers to capture audiences <a href="http://www.lifeafter30.com/">outside the </a><span><a href="http://www.lifeafter30.com/">30-second spot</a><strong> </strong></span>and could add a layer of targeting methodology that was not previously possible.<span> </span></p>
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		<item>
		<title>Cloud computing and the rise of the machines</title>
		<link>http://www.morpheusmedia.com/mlog/emerging-technologies/cloud-computing-and-the-rise-of-the-machines/</link>
		<comments>http://www.morpheusmedia.com/mlog/emerging-technologies/cloud-computing-and-the-rise-of-the-machines/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:42:52 +0000</pubDate>
		<dc:creator>Toby Evers</dc:creator>
				<category><![CDATA[Emerging Technologies]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[emerging trends]]></category>
		<category><![CDATA[rise of the machines]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://www.morpheusmedia.com/mlog/?p=200</guid>
		<description><![CDATA[But instead of spending time on this post back-tracking and explaining cloud computing in full detail, I think it would be best to go directly into some &#8220;what-if&#8221; scenarios that are quickly becoming reality.  Cloud computing is taking virtualization to new heights in the workplace and on the web, using the relatively small capacities of many [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.morpheusmedia.com/mlog/wp-content/uploads/2009/02/terminator_sideshow_endo_arm.jpg"><img class="alignleft size-medium wp-image-201" style="border:1px solid #ccc;margin:0 5px 5px 5px;" title="terminator arm" src="http://www.morpheusmedia.com/mlog/wp-content/uploads/2009/02/terminator_sideshow_endo_arm-208x300.jpg" alt="Terminator cloud computing" width="208" height="300" /></a>But instead of spending time on this post back-tracking and explaining <a href="http://www.infoworld.com/article/08/04/07/15FE-cloud-computing-reality_1.html">cloud computing in full detail</a>, I think it would be best to go directly into some &#8220;what-if&#8221; scenarios that are quickly becoming reality.  Cloud computing is taking virtualization to new heights in the workplace and on the web, using the relatively small capacities of many to create a computing superpower.</p>
<p>What interests me most is what this will eventually lead to.  Analysts are predicting that in a few years, there will be just as much talk about the &#8220;world wide grid&#8221; as there is today about the world wide web.  What is this, you ask?  Aggregating small amounts of power, bandwidth and storage space from each of our personal computers, placing them all in one grid structure (much like a bit torrent does for pulling large files) and creating one all-powerful supercomputer, this grid would allow applications to run robust tasks at an amazing and possibly alarming rate.</p>
<p>Think in terms of a beehive.  If the hive has 20 extremely effective worker bees, it cannot compete with another containing 2000 less-than-perfect worker bees, all executing simultaneously to build a large structure.  The scary part here is that this becomes a hacker’s dream.  Hackers can now run decoding applications on a very large scale.  Encryption systems have historically stayed ahead of the processing power of the top computers out there, keeping security air-tight (in most cases).  The potential to infiltrate a large-scale grid of computers is making hackers everywhere salivate at the thought.</p>
<p>And next, what happens as computers begin to execute small tasks on their own?  These computers can connect to the grid and employ the masses to complete other small tasks.  Eventually, the computer could use information from other computers in the grid to execute a large-scale operation (which began as a simple task created by a user).  And then?  Chaos.  The machines will utilize their strength in numbers to take over our everyday lives.  Seem surreal?  Like a movie?  Better look closer, as it’s really happening.</p>
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