There is an infinite number of Social Networks that people flock to daily. Depending on your fancy, if you live in the U.S., then you might be a regular Facebook user, browse for videos on YouTube, and update your status on Twitter. However, around the world there are people on all different types of Social Networks and if brands restrict themselves to only Facebook and Twitter, they are missing the boat.

The ever-blossoming population of mothers online are engaging and playing on CafeMom and MeetUp.com. Hip young artists and emerging technology kids are often found utilizing Tumblr, iMeem, DeviantART, and searching for their daily videos at VideoSift and Vimeo. There is a Social Network for everyone and anyone. From Disaboom (an online community for people with disabilities) to Mobikade, (a mobile community for people in the U.K.) there are endless possibilities for people to interact with others who share similar interests.

Where do brands fit in to all of these Social Networks? That is where the Social Om ℠ theory comes into play. Om is defined as the whole universe coalesced into a single sound, representing the union of mind, body, and spirit that is at the heart (in this case of a brand).  Before jumping into the “chosen” networks, like Facebook and Twitter, brands should consider all networks that might apply to them and their consumer. Being present in all Social Communities that their customers are will improve brand presence and perception control.

Being present on many Social Networks does NOT mean a brand has to contribute to them all. If the brand feels it can communicate best through Facebook, but wants to be present on CafeMom, the CafeMom profile should clearly state that the main community hub is located on Facebook (with a supplied link). A unified presence across all networks should be maintained. This will control the mind, body and spirit of the brand in the eyes of the user in each community. By unifying the brand name, URL, content, tone, and voice across all Social Platforms prior to seeding and maintaining a meaningful level of engagement, the brand’s audience will become accustomed to this presence across the internet.

Clipmarks goes beyond bookmarking and allows you to “clip” articles and even pieces of articles or pictures or videos. No more marking of the entire URL. Simply clip what you want and go. As a Mac user, in many ways clipmarks reminds me of the Grab application, only now you can aggregate all your snippets into a social media tool. You can make friends with other “clippers” and view your clips in a cool “clipcast”.

What I like best about clipmarks is that anything you clip can be shared cross social media platforms. What I like more about clipmarks is that they make sharing as simple as 1 click. Don’t have a blog or website supported by their system? No problem. Clipmarks will provide you with the code to embed every one of your clips. All of this can be done by simply adding the clipmarks widget to your toolbar. The only downside I can see is that it isn’t Safari compatible, but you can use it on Firefox.

As an avid tumblr user, simplicity is key for me, and clipmarks is a great new tool that makes it easy for me to organize the bits and pieces of the Internet that I like and want to revisit and share. As an interactive marketer, clipmarks is great because it’s another social media tool that evokes conversation. Users can comment on one another’s clips or even rate them with “pops” which is basically an online “thumbs-up.” I wouldn’t go as far as saying clipmarks is a clip version of digg.com, but it definitely allows people to share online content and have an open conversation about it.

Tumblr is another way to blog essentially, however in their help section they say, “to make a simple analogy: If blogs are journals, tumblelogs are scrapbooks.” They actually are listed in wikipedia and they describe this as, “a blog that favors short-form, mixed-media posts over the longer editorial posts.”

What is great about tumblr and the reason I wanted to share it with everyone is the ease in which you can blog, and the amount of functions available to you!

You can click any of the following options and it customizes how you can effectively execute your post,:
Text
Photo
Quote
Link
Chat
Audio
Video

The coolest thing that I found on Tumblr is under Account Extras.
You obviously have the option to bookmarklet this, so you can easily access this.
You can also add them to your address book as:
w8sac3me@tumblr.com
After you do this you are then able to post text, pictures, MP3’s or videos from your cell phone. You can only send videos though if your phone is Vimeo enabled. The subject line in your phone can act as a place for you to write a caption for anything you upload.

You can also browse your blog from your phone by adding /mobile to your blog URL.

MY FAVORITE part of this is that you can download a widget for this so that you can write in your widget and just hit post to Tumblr!

And for all of us Instant Messenger fans you can also add TumblrBot to your buddy list and this allows you to post straight from your instant messenger

Tumblr also allows you to add “Followers” to your blog, which essentially means the people who have added you their friend list and are following the updates of your blog .