How much is too much when it comes to transparency?

One of the fundamental underpinnings of the (dare I say it) Web 2.0 revolution has been transparency and the ability to access information free of charge. The openness that has accompanied the new digital zeitgeist has without a doubt made an honest man out of a slew of otherwise nefarious individuals

This being the case when does openness and candor become a liability? Does it ever? Or is there a point when you are sharing just too much. I agree that organizations should disclose when they have “arrangements” with others so the enduser is privy to all the facts. But do I really need to know every last detail of every ongoing an agency or blogger may have.

As the walled gardens of the digital world come crashing down all around us will there be a standard operating altitude from which information will be openly presented or will it continue to be open for interpretation?

Walmart learned a hard lesson from Edelman on astroturfing a few years back. Will it take several more “life lessons” before the industry draws a line in the sand.

For a closer look on this topic visit Adam Broitman over at A Media Circ.us.

Because does anyone really care where I ate lunch today?