Anick Jesdanun recently wrote an article that discusses the evolution of ad targeting and behavioral marketing. In the article Jesdanun expands on the approach digital marketers are now taking to infer relevance through the expanded collection of personal data.

Although this process of information harvesting has been in affect for some time, the level of sophistication and depth is increasing at an accelerated pace. With the recent backlash Facebook has received for its Beacon advertising, every good marketer should be keeping a watchful eye on this trend.

We here at Morpheus Media are lucky enough to have our very own all-knowing eye, Adam Broitman. Mr. Broitman who is Morpheus Media’s Director of Emerging and Creative Strategies was recently involved in the before mentioned Associated Press piece found here on USA Today.com. As always Adam’s insight and knowledge place him as a true industry authority.

As organizations such as Yahoo continue to demonstrate that data mining can be a useful tool for marketers new and innovative approaches can be taken to alert the world of the benefits of your brand. So as the digital marketplace is successfully taking all of the guessing out of the guesswork we here at Morpheus are thankful we have Adam Broitman to keep us well informed.