As the 700 MHz spectrum moves forward in the bidding process this week I am interested to see just how revolutionary this new use of the bandwidth will end up being. Stephen Labaton does a good job in his piece for the New York Times this morning in laying out what is really at stake here. Labaton notes, “(And) the licenses are on the auction block just as it is becoming obvious to industry players and investors that wireless broadband is rapidly becoming the next big thing, the mobile Internet.”

The mobile internet? Maybe. Perhaps…

I believe that the opportunity to create a “mobile internet” that functions effectively and is able to adequately meet the needs of endusers is possible, but difficult. My greatest reservation is that the minimum bid costs are so high that the only players in the game are the same old names, Verizon and AT&T. In my opinion this limits the true ability to foster innovation and will only further contribute to the monopoly of information aggregation. But I digress.

I look forward to seeing who will reign supreme in this battle for the next frontier, and I can’t wait to create stimulating content to be presented on new platforms. Because the new mobile net user will be looking for a totally different experience then what is currently being offered.