Morpheus Media Directors

 

Shenan Reed, Chief Media Officer

Having started her career in consumer packaged goods at Bristol Myers-Squibb and Spectra Marketing, Shenan brings a wealth of traditional marketing experience to Morpheus. Her grounding in offline consumer marketing enables us to inject client campaigns with important consumer behavioral and data analysis, critical ingredients in successful online marketing initiatives. She leads complex branding, registration, acquisition and conversion-based online media campaigns on behalf of our clients.

Shenan’s rich experience in CPG client service, deep understanding of analytics and online media management help us attract and secure a diverse and impressive roster of clients that include Bergdorf Goodman, David Yurman, Neiman Marcus, Giorgio Armani, H. Stern and Salvatore Ferragamo.

 

Alex Golimbu, General Counsel

As a practicing attorney with a focus on intellectual property, Alex brings outstanding analytical skills and a keen, tireless intelligence to Morpheus which he helped found in 2001. As a founding member, Alex leads the agency's analytical reporting unit and focuses on operational management and corporate governance. He’s worked closely with clients that include The New York Times, American Express, American Airlines, Citibank, Doubletree, Nissan Motor Acceptance Corp. and Toyota Motor Credit.

 

Toby Evers, SVP, Media Operations

Having picked up technical and programming skills while earning his degree in Materials Science Engineering and working in the Aerospace industry, Toby transitioned to website development and design in order to follow his true passion and translate his love of emerging technology trends into a business environment. He started his own company dedicated to this pursuit and worked with category-leading clients such as MTV Networks (widget development for shows like Beavis & Butthead and Hogan Knows Best) and ultimately became head CSS Web Developer for Zagat, managing front-end site development and Search Engine Optimization.

Having contributed his considerable knowledge base as a consultant throughout 2006, Toby developed the Morpheus SEO and Social Media department in 2007 and has grown both his group and its capabilities consistently ever since. His expansive client roster has run the agency gamut including Dior Beauty, A&E, Lifetime Networks and Louis Vuitton to name but a few. Toby plays a critical role in maintaining Morpheus' status as a thought leader in the constantly evolving online space and as an adopter (ultimately, a master) of emerging technologies.

 

Sari Witover, Vice President, Client & Media Strategy

Sari has been a valued member of the Morpheus team since 2006. After building a deep and varied background including working with multiple departments at Lehman Brothers and a stint at Zenith Media working on the Chase and Boston Beer accounts, she decided that online media was the best environment to foster her talents. The combination of an analytical financial foundation in conjunction with planning experience instilled in her a laser focus on the client's bottom line. Her experience with Morpheus has seen her working on an extremely diverse client roster across multiple categories such as education (New York University), travel (Encore Las Vegas) and ultimately – retail (Horchow, David Yurman and Bergdorf Goodman). Her leadership qualities and strategic mindset in conjunction with her ability to bring branding initiatives to life online through integrated, cross-platform strategies has resulted in a skill set that Morpheus clients value highly…especially given the results it brings from truly ROI-focused campaigns.

 

Ken Seligman, Vice President, Business Development

Ken Seligman joined Morpheus Media in 2008 with the dual purpose of adding to the growth of the agency externally (pursuing new revenue) and internally (managing / promoting growth of all types). With a decade of experience in agency strategy development, talent management, operations, finance and brand development, Ken brings a senior voice to the Morpheus team with an equal focus on both process and the bottom line. His career in the interactive space began with atmosphereBBDO; the online arm of the BBDO Worldwide Network of agencies. As a founding member of the organization rising from the assistant level to leader of the Senior Managers Committee over a 6 year period, Ken was instrumental in that company's rise to prominence (and growth from 2 to 50+ people in its first 14 months) servicing clients such as Cingular Wireless, General Electric and America Online. Next, charged with revamping culture and process to drive growth, Ken Seligman joined STRATEGIC (formerly Strategic Sports Group, Inc.) in 2004, managing all internal processes for clients including Anheuser-Busch, The Hershey Company and The Pepsi-Lipton Tea Partnership. Ken sought out a new challenge and return to the interactive space in joining the Morpheus team to promote all aspects of agency growth.

 

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