Analytics & Insights

As an extension of Morpheus’ digital media & strategy services, we provide our clients with thoroughly informed recommendations, based on analytics, to improve conversion rates and achieve predefined goals.

Morpheus’ foundation in data analysis has rendered understanding and integrating analytics into our strategies and reporting an instrumental part of our success- driven culture. Our web analytics’ services directly enable our clients to make informed marketing decisions based on comprehensive data. As each client has a unique set of key performance indicators (KPIs), we ensure that the data gathered accurately corresponds to those specific measures of success. Our process uncovers data from which we can derive actionable insights and troubleshoot implementation obstacles. Morpheus has core competencies in the following web analytics’ platforms and is continually exploring new reporting platforms that are tailored to fit specific client needs/goals:

  • Google Analytics
  • Omniture SiteCatalyst & Discover
  • Quantcast
  • DFA Analytics
  • Audience Science
  • Radian6
  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics

Morpheus also provides training sessions for all relevant stakeholders in order to increase our client team’s knowledge of mining and data analysis via these various platforms. Proper execution of analytics implementation yields statistical advantages, thus enhancing overall marketing performance.