26X your sales within 3 months? Find out how.
Using Google & Social Media Paid ads, we were able to skyrocket the brands sales within just 3 months from onboarding. Find out more by reading this case study if you are looking to scale your company, fast.
Services
Google Search & Shopping Ads, Facebook & Instagram Ads
Platforms
Google, Facebook, Instagram
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Project Overview
Awol Vision needed help with their direct to consumer sales. This case study is ideal for companies that are looking for fast growth.
If you are asking yourself any of the below questions, then this case study is for you:
- What does it take to sell high ticket items?
- How can you scale quickly while keeping the budget in check?
- What's the best use of funds in the early stages?
Conflict
Our clients conflict in the launch stage was the lack of tracking, and where the DTC sales were coming from.
- Especially for high ticket items, understanding the sales cycle is crucial.
- Tracking each mini commitment from customers is giving us insight of where they stand in the their personal path to purchase.
What's a typical sales cycle for e-commerce sales? Well, it depends, heavily on the price of your product, as well as how fast you can educate the consumer.
- $50 product -> 3 weeks
- $100 product -> 5 weeks
- $200 product -> 5 weeks
- $2000 product -> 2-3 months
That's why understanding sales cycles is absolutely crucial.
Results
If you have a high ticket item, you need to focus on the following
- Trust & Authority: The customer needs to trust you 100%
- Education: For any hight ticket item, the customer will perform their research before committing to a purchase
Knowing that, you need to position your brand accordingly.
- Generate informative and educational content
- Partner with Youtube influencers, that have knowhow in your space and can vouch for your product
That is the kind of content that you can run on social media channels, and if you stagger the content accordingly, perfectly placed in to the sales cycle, you will be able to generate high ticket sales, in a very competitive market.
2 birds with one stone: "If you content can educate the customer, while establishing trust and also authority, you have a winner that can carry your brand. Awol Vision has done a fantastic job, with a fantastic product." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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