Find out how we help many hospitality clients in New York advertise profitably during hard times.
We help hospitality businesses build a digital strategy that does not depend on expensive 3rd party providers such as Seamless, UberEats, Grubhub and Doordash. Find out how by reading this case study.
Services
Upgrade systems + Paid Ads
Platforms
Facebook, IG and Google
Result 1
Result 2
Project Overview
Hospitality was one of the hardest hit industries during the crisis, and still is. When hospitality companies need to focus and push a lot more online orders to make up for in door dinning, they also depend on tech companies such as GrubHub, UberEats, DoorDash, Seamless etc. It's no secret that those companies take a fair share of revenue, leaving very little for the company.
- Conversion tracking is an absolute must for hospitality in order to control their digital real estate and drive business
- Go Parrot is needed in order for restaurants in order to be able to track conversions coming from their advertising efforts
- Being able to track conversions, means being able to control the market and capture as much market share as possible
Problem / Conflict
Imagine Restaurant A would like to generate more buzz around their online and delivery orders, what can they do?
They can use their organic social media channels to drive traffic to their website. Very limited results. They depend on advertising, like every other business does. Facebook and Instagram ads are by far the most effective, and cheapest for Restaurants.
But here is the catch:
- You can't run profitable ads, if your ordering system is through 3rd party providers
- Imagine running an ad to your website, which then redirects to GrubHub. The customer is now on the 3rd party app - the restaurant will never know if the client converted from their ad.
- If you don't know if your ad converted, and what the conversion value was, you will never know what the Return On Investment was.
- To make matters worse, Restaurant A now effectively spent money to send people to GrubHub, where they can see multiple other offers from restaurants.
This is an absolute no go, and no way to control the fate and digital real estate of your own company.
Solution / Results
How can a restaurant control their own digital real estate? The solution is:
-> Go Parrot will integrate an ordering system right into your digital real estate, and allow the following:
- Conversion tracking via Facebook Pixel so you know how much money you generate with your ads
- If your ads are successful, you can scale the ads and recuperate loss of indoor dining sales
- You can still have DoorDash or UberEats fulfill your orders, but you are not paying those hefty commissions anymore and you actually control your ads!
You will have to opportunity to drive as much traffic to your website as possible, see below how we were able to help NY businesses
- Sauce Pizzeria NYC: At peak times during shut down we were able to generate 13X ROI (!!) on ad spend with online delivery orders. On top of that, we generated over 15'000 emails that are now part of the email marketing efforts.
- Dyvia's Kitchen NYC, vegan and vegetarian foods: 7X ROI right off the bat, average of over 3XROI and nationwide sales of packaged food products. The sky is the limit with the newly found retail products that we now advertise and sell nationwide.
- Maki Kosaka NYC, Michelin Starred Sushi: Facing those exact issues, we integrated Go Parrot within 7 days and started running ads immediately with over 2X ROI.
This set up is the only way a restaurant can control their own digital real estate, aka digital traffic and thus online orders.
What's even more exciting is the opportunity that presents itself for NY businesses that create "products" which are suitable for nationwide fulfillment. Those sales opportunities are wildly scalable and present huge opportunities to cast a wide net and add new revenue streams.
What's possible with retail sales? Read 'Cosma Wellness' case study to see that getting to 100+ daily sales via retail products is possible and can generate a substantial amount of revenue for your business.
FREE AUDIT
Request a FREE audit within your industry to find out how fast we could potentially grow your company's sales and profits.
Don't take our word for it, take theirs!
We understand your requirements and deliver growth, no fluff.
Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
Ready to claim your digital real estate?
Paid ads are the fastest way to grow your company and to get in-front of your competition. Get a quote today!
Browse our Packages
Find out if Google Ads or Social Media Ads are best to start your journey.
Browse Packages