E-commerce: Cosma Wellness, New York.
December 2020

From ZERO to a 1.5 million sales run rate within 3 weeks from launch? Find out how.

Using Google & Social Media Paid ads, we were able to skyrocket the brands sales within just 3 weeks from launch. Find out more by reading this case study if you are looking to start or launch a brand.


Google Search & Shopping Ads, Facebook & Instagram Ads


Google, Facebook, Instagram

Result 1

Over 100
Daily Sales

Result 2

Sales Run Rate

Project Overview

Cosma Wellness needed help launching their start up and generate sales. This case study is ideal for companies that are launching a brand new product or are in the early stages of brand development.

If you are asking yourself any of the below questions, then this case study is for you:

  • What does it take to quickly launch a brand?
  • How can you get predictable sales for new products?
  • How can you quickly scale sales if you don't have a big budget?
  • How can you avoid or minimize the risk of failure?
  • How can you advertise or company if you have no experience using digital ads?
  • What's the best use of funds in the early stages?
  • If I have to do one thing right when starting out, what should it be?


Our clients conflict in the launch stage was the lack of data. What data is important and why data is important:

  • Data is measured in events. The more events that happen on your website, the more data you are collecting.
  • Think of events as mini commitments from customers. If a customer looks at a white sneaker, what does that tell you?

Now, someone looking at white sneakers is telling you the following:

  • He / she likes sneakers
  • He / she needs sneakers (if this person is adding sneakers to their cart, or maybe is doing so multiple times, they signal urgency - urgency is measured by frequency)
  • As you can see, 'looking at sneakers' differs from 'adding sneakers to your cart', or 'initiating a checkout'.
  • By looking at all those mini signals &mini commitments, we can paint a very good picture of that specific prospect, their intentions and time of potential action.

Or better yet, Facebook & Google's AI and machine learning can. Imagine this information, cross-referenced with millions and millions of data points. We essentially have a prediction algorithm, IF we know how to work with the algorithms, the machines and if we know how to analyze the data accurately.


And that's exactly how we build our strategies. Using logic, we are able to

  • Reduce the risk and spend the funds wisely
  • Strategically build your data sets using Facebook and Google AI

We analyze the entire customer journey by looking at every single event. We build the events so that  Facebook and Google's machine learning work in our favor. And that's exactly how we were able to scale Cosma Wellness as fast as we did.

  • Within 3 weeks we reached over 100 daily sales, at over 3X ROI.
  • Which resulted in over 1.5 million sales run rate
  • And which makes them a player to content with in the market place, as we continue to grow and scale the brand.

Make no mistake: "A prerequisite for such success is always a stellar product and on-point branding that can communicate how customers can benefit from engaging with them. Cosma Wellness has done a fantastic job, with a fantastic product." Jason Heiber



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Cosma, San Francisco

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