E-commerce: Decade Eyewear
January 2026

How increased revenue by 240%, and efficiency by 57%

Find out how we increased revenue and efficiency for an eyewear startup

Services

Scale via content

Platforms

Google & Meta Ads

Result 1

240%
Revenue growth

Result 2

57%
Efficiency growth(MER)

Project Overview

This case study is ideal for companies that are in their early stages (below 10k in ad spend) and are looking to growth sustainably with profits.

If you are asking yourself any of the below questions, then this case study is for you:

  • How do I grow my brands revenue with first order profitability

Conflict

How do we achieve first order profitability with a low AOV of roughly $85.

  • The challenge isn't just AOV, it's also that up and coming brands don't enjoy brand awareness, and therefore 'cheap' branded conversions via Google which would help reduce the CPA's.

So how did we land a CPA target which allowed us to scale with profit?

Results

We focused on 2 things:

  • A content strategy driven by 'virtual showroom' and 'founder' ads
  • Conversion rate optimization

In order for us to improve the conversion rate AND also help educate and 'sell' customers, we leveraged our internal story slider shopify app;

  • The 'Insta' Syle shopping experience helped showcase the product and reduce clicks to purchase
  • We're now well on the way to growth with double digits MoM, and doing so profitably.

Knowing what the leverage points of your business are is half the battle.

COMPLIMENTARY ASSESSMENT

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Testimonials

Don't take our word for it, take theirs!

We understand your requirements and deliver growth, no fluff.

“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”

Matthew Rosenfeld
Cosma, San Francisco

“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”

Stephen Murphy
CEO Genesis Global, NYC

“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”

Elizabeth Grojean
Baloo Living, New York

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