How to grow App installs and in App purchases.
Learn how we used TikTok Ads to grow our clients user base exponentially.
Services
TikTok Ads | Facebook Ads
Platforms
TikTok, Facebook, Instagram
Result 1
Result 2
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Project Overview
Newly launched fashion app was looking to:
- Generate users on their app
- Scale at a certain CPL level
Read this case study to learn how to grow your app installs and engagement - as well as how to find out which platform can give you the best bang for your buck.
Conflict
Two things to consider:
- What incentive or value prop do you lead with in order to generate app downloads?
- At what cost per instal are you able to scale profitably?
Amongst the various options that exist to generate app installs, such as 'Influencer shoutouts, affiliate programs, Facebook Ads, Google Ads, Apple search ads, Tiktok ads etc. it's crucial to find the best quality download, at the lowest cost. Especially for brands during the funding stages.
How do you do that? Well, it's simple. TEST.
Results
That's exactly what we did for Qatch.
Using our expertise, we made an educated guess / formed a hypothesis on where we will be able to achieve the best lead at the lowest cost:
- We started with Facebook & Instagram ads to generate initial benchmaks
- Once we had enough data, and right around the time theTiktok ads platform started to introduce self serve ads, we decided to put those benchmarks to the test.
In our initial runs, we were able to reduce the cost per lead by 82%.
- That is such a significant result, that it immediately changes the direction of our efforts and for companies / brands to scale.
Power of testing: "Testing is the most important aspect of ad buying. Form a hypothesis, establish initial benchmarks, and then test against those. You can test within a platform, or test on other platforms and optimize for winners. Traditional 'I know what always worked' mindsets have no place in our approach when helping companies succeed." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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