How to grow your Fashion Brand.
Find out how we helped this fashion label generate 400% growth with 4X ROI in 2020 and what role the creative asset can play in running ads at peak efficiency.
Services
Paid Ads & Strategy
Platforms
Facebook & Instagram Ads
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Project Overview
This case study is ideal for companies that are within the fashion industry and are looking to grow their brand using paid ads.
A few things that are important to consider as a fashion brand are the following:
- What is the average order value in your online store?
- What is the "returns" percentage?
- How many customers are coming back for more? LTV?
- How much should you spend on paid ads in order to grow profitably?
- How do you stand out from the competition?
- Are you giving customers a good enough reason to shop with you in a very competitive fashion landscape?
- How can you advertise profitably during times of lockdown, where people naturally need less fashion?
Conflict
Main conflict, fashion during lock down. The art of advertising for any brand will always be, how do we get the right person to click an ad? And when do people click?
- The right person will click your ad, if there are currently in need of your product.
- The second group of people will click your ad, if they desire what you have.
But what if the demand due to circumstances is less prominent, how do you then still get people to click? The main goal of advertising is to get people to notice you and click your ad. Once they land on your website, your landing page or products will have to convert the customer.
- Fashion brands during lockdown need to generate interest with products that are likely to be in demand.
- Fashion brands need to generate engaging content that get people excited and gives them a reason to shop, even though they might not be in immediate need of a certain product.
Creativity is key during those times, and below are a few strategies we ran in 2020 to make the year the fastest growing year for the fashion brand.
Results
Here are a few strategies that contributed to a stellar year for Dirts.
- Using paid ads we highlighted the brands USP's
- Focus on sustainability, recycled plastics, zero plastic delivery and organic cottons were the main attributes we highlighted in our campaigns
- The best example was a ZERO Discount Black Friday Ad, which generated over 20X ROI and gave us a chance to stand out, while everyone else was just blasting discounts.
- Fashion means identity and it's a way to communicate and stand for things. Dirts used that time to bring people together, calling to live a charity project and donated profits of this campaign to those that suffered most during the lockdown.
Those were the strategies that made people click. The creative part of advertising. On the technical side, we focused our energy where we are best. Strategically analyzing event codes and targeting ads to those that are most likely to make a purchase.
- Overall 4X ROI throughout the year!
- An average order value of only $60 shows that our marketing message and strategy performed at absolute peak efficiency.
- The lower the average cart value, the harder it is going to be to run profitable at customer acquisition stage. We were able to master that, during a time where fashion was not on the top of everyone's list.
Creative and Targeting: "The right creative will make the customer click. The right targeting will make that customer click at the right time. When those two happen at the right time, cost to you will be favorable, and you will be able to run profitable campaigns and scale those" Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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