Digital Courses: Human Design
April 2021

How to grow your Online Course.

Find out how we helped Human Design generate revenues with 4-6X ROI on average over 12 months.


Paid Ads & Strategy


Facebook, IG & Google Ads

Result 1


Result 2

Web Traffic Growth

Project Overview

This case study is ideal for companies that are looking to grow sales with digital products such as online trainings and courses.

A few things that are important to consider:

  • How do you position yourself as an authority in your niche?
  • How do you sell without selling?
  • How many customers are coming back for more? LTV?
  • How much should you spend on paid ads in order to grow profitably?
  • How do you stand out from the competition, which is growing fast and merciless?


The main challenge for our client was, "How do we sell, without selling"? Meaning, if your content helps your audience, selling to them feels off.

  • Don't sell to your audience, but inspire & educate.
  • Generate a genuine connection so they consume your paid content because they want to learn and engage.

How do you advertise without selling? Our main strategies was to generate as much engagement as possible, leading the consumer down the purchase path.

  • We ran educational content that lead the consumer to the clients podcast and free resources.
  • Once the consumer spends 30-40 minutes listening to your content, your voice, your ideas they will automatically become engaged customers.

Educate & inspire. The sale will follow.


Here are a few strategies that contributed to a stellar year Human Design.

  • Paid ads to blog content, which lead the audience further into the ecosystem
  • Ads with a variety of educational content leading the audience to interviews and podcast content.

The more content you have, the more topics you can present to the audience. And the more topics the audience gets presented, the higher the chance that you can hit the right cord, at the exact time with the message that resonates.

  • Overall 4-6X ROI throughout the year on Facebook and IG
  • 4-5X ROI across all Google Ads.
  • 100% month over month growth in website traffic.

Educate & Inspire: "People hate to be sold to. They love to find solutions and get educated - they love finding their own solution. Let's them discover their solution, on their own merit" Jason Heiber



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Baloo Living, New York

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