E-commerce: Paulas Choice, New York
April 2024

How to increase performance by consolidating

Find out how we grew profits and efficiency with consolidation


Google Ads | META Ads


Google, Facebook, Instagram, Tiktok, Pinterest

Result 1

Efficiency increase

Result 2

Reduction in CPL's

Project Overview

Our client in the beauty industry was looking to:

  • Increase profits
  • Increase the efficiency in the ad accounts

Read this case study if you are asking yourself the below questions:

  • Do you have difficulties attributing social media conversions accurately?
  • Account management too complex due to the sheer volume of ad spend?
  • Issues projecting spend & revenue accurately?


Attribution being one of the biggest issues bigger companies have to fight, building / using multi touch models is crucial.

  • How do you credit your revenue sources accurately?

You can only optimize advertising accounts in their native platforms such as META Ads manager, or Google Ads. That's important in order to use their ML models, to target, to get ahead of the competition and in order to have closed loop conversion tracking events. In order to budget however, you need accurate reporting.


We work with 3 levels of reporting

  • Ad accounts: which is important for the reasons just mentioned
  • MTM models
  • Projections tables and lift studies

We built a performance tracking mechanism which helped us increase profits and efficiency:

  • Increase ROAS on Meta to over 5X
  • Decreased CPA's on Google by over 25%

Consolidation: The most important piece of the puzzle is to consolidate the advertising accounts. Especially if you google spends are high, improving the overall account structure is the name of the game.

Audit: If you'd like to get your accounts audited, free of charge, fill in the form below. You will walk away with a ton of information and actionable insights.



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