E-commerce: ESAS Beauty, New York.
January 2023

How to kickstart your Wellness / Beauty brand

Using Social Media Paid ads + a compelling offer, we were able to kickstart sales within weeks from launch. Find out more by reading this case study if you are looking to start or launch a brand.


Meta & Tiktok Ads


Tiktok, Facebook, Instagram

Result 1

Increased Ad Spend

Result 2

Increase in Efficiency

Project Overview

Esas Beauty needed help launching their start up and generate sales. This case study is ideal for companies that are launching a brand new product or are in the early stages of brand development.

If you are asking yourself any of the below questions, then this case study is for you:

  • What does it take to quickly launch a brand?
  • How can you get predictable sales for new products?
  • How can you quickly scale sales if you don't have a big budget?
  • How can you avoid or minimize the risk of failure?
  • How can you advertise or company if you have no experience using digital ads?
  • What's the best use of funds in the early stages?
  • If I have to do one thing right when starting out, what should it be?


Our clients conflict in the launch stage was the lack of data, and the playing in a very competitive space where advertisers have big budgets:

  • If you play in a very competitive space, you have to be able to absorb high customer acquisition costs
  • Especially the beauty, fragrance space has high stickiness, which means, you need to convince new customers to switch to your product, which can be very costly.

How do you compete?

  • The Offer

Apart from great content, great product and amazing value proposition, you need an amazing offer to compete in competitive spaces.


And that's exactly what we did. We built a sales funnel that removed the risk for the customer, and baked in upsells to be able to afford a great offer

  • We reduced the barrier of entry using a great offer
  • Added upsells throughout the funnel to generate enough return to fund the ads

This strategy helped us generate many sales, which was required to generate a lot of useful data.

  • We increased sales from around 100 units to over 700, within 2-3 months

Make no mistake: "A prerequisite for such success is always a stellar product and on-point branding that can communicate how customers can benefit from engaging with them. ESAS Beauty has done a fantastic job, with a fantastic product." Jason Heiber



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