Consumer Goods
September 2022

How To Scale & Exit Your Company

Find out how we provided fast growth for 4 companies to exit in 2021


Facebook Ads | Google Ads | Amazon


Facebook, Instagram, Google & Amazon

Result 1

Sell Your Company

Result 2

Go To The Beach

Project Overview

This case study is ideal for companies that are looking for a reliable & profitable growth strategy resulting in a sale of the company.

A few things that are important to consider:

  • Do you have a system in place for predictable growth?
  • Is your growth profitable at customer acquisition, or do you run a LTV game?


The main challenge for our client was, "How do we increase sales off of Amazon in order for us to control growth in our our ecosystem, aka our own website and digital real estate"? Amazon can provide a beautiful environment, where you need not worry about conversion rates or generating traffic as much as you do off of Amazon.

  • On Amazon, you need to make sure your product ranks for your keywords and search terms.
  • Once you rank, Amazon has tons of traffic that will land on your site, and with their interface, which is designed to convert, as well as easy payment options and fast shipping, you are well on your way to rake in profitable sales.

Company Value

  • Amazon is a walled garden. You rely on your review and your product being found. If your reviews are deleted, which is at the discretion of Amazon, your company can go to zero very quickly.
  • So how do you increase company & brand value for an exit?

Diversity into your off Amazon channels, such as your own environment. And in order to grow your own environment, you need to run Social Media Ads as well as Google ads.


That's exactly what we did for 4 companies in 2021 - all of them produced an exit.

  • With a consumer driven product, we ran high intent traffic via Google to the website and used Social Media Ads (Meta Ads in those cases) to extend past their demand driven customer into the vast market place.


  • Don't be lazy. Your website, product and marketing assets have to convert traffic into sales - hence an optimal conversion flow needs to be designed.
  • Off of Amazon you are responsible to convert traffic at high conversion rates, and you need to buy traffic at profit.

For all companies that sold in 2021, we tested the conversion flow, making sure that the numbers check out. Once that flow is optimized, we scale as fast as possible, making sure the company has a solid backend foundation to convert non converters in the down stream (email marketing etc)

Company Value: "Our team runs their own ventures, from fashion to consumer goods. We understand company value, we understand what drives value, we are practitioners of value for our own brands on a daily basis and spec out your growth strategy." Jason Heiber



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Baloo Living, New York

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