Consumer Goods
February 2022

How To Scale & Exit Your Company

Find out how we provided fast growth for 4 companies to exit in 2021

Services

Facebook Ads | Google Ads | Amazon

Platforms

Facebook, Instagram, Google & Amazon

Result 1

EXIT
Sell Your Company

Result 2

Chill
Go To The Beach

Project Overview

This case study is ideal for companies that are looking for a reliable & profitable growth strategy resulting in a sale of the company.

A few things that are important to consider:

  • Do you have a system in place for predictable growth?
  • Is your growth profitable at customer acquisition, or do you run a LTV game?

Conflict

The main challenge for our client was, "How do we increase sales off of Amazon in order for us to control growth in our our ecosystem, aka our own website and digital real estate"? Amazon can provide a beautiful environment, where you need not worry about conversion rates or generating traffic as much as you do off of Amazon.

  • On Amazon, you need to make sure your product ranks for your keywords and search terms.
  • Once you rank, Amazon has tons of traffic that will land on your site, and with their interface, which is designed to convert, as well as easy payment options and fast shipping, you are well on your way to rake in profitable sales.

Company Value

  • Amazon is a walled garden. You rely on your review and your product being found. If your reviews are deleted, which is at the discretion of Amazon, your company can go to zero very quickly.
  • So how do you increase company & brand value for an exit?

Diversity into your off Amazon channels, such as your own environment. And in order to grow your own environment, you need to run Social Media Ads as well as Google ads.

Results

That's exactly what we did for 4 companies in 2021 - all of them produced an exit.

  • With a consumer driven product, we ran high intent traffic via Google to the website and used Social Media Ads (Meta Ads in those cases) to extend past their demand driven customer into the vast market place.

Requirements:

  • Don't be lazy. Your website, product and marketing assets have to convert traffic into sales - hence an optimal conversion flow needs to be designed.
  • Off of Amazon you are responsible to convert traffic at high conversion rates, and you need to buy traffic at profit.

For all companies that sold in 2021, we tested the conversion flow, making sure that the numbers check out. Once that flow is optimized, we scale as fast as possible, making sure the company has a solid backend foundation to convert non converters in the down stream (email marketing etc)

Company Value: "Our team runs their own ventures, from fashion to consumer goods. We understand company value, we understand what drives value, we are practitioners of value for our own brands on a daily basis and spec out your growth strategy." Jason Heiber

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“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”

Matthew Rosenfeld
Cosma, San Francisco

“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”

Stephen Murphy
CEO Genesis Global, NYC

“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”

Elizabeth Grojean
Baloo Living, New York

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