How To Scale Your Online Sales, Fast!
Find out what strategies we used to skyrocket sales using Facebook Ads.
Services
Facebook Ads
Platforms
Facebook & Instagram
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Project Overview
This case study is ideal for companies that are ready to grow, but can't increase sales exponentially and fast.
A few things that are important to consider:
- What's the website conversion rate? This number needs to be vetted and ideally slightly above average.
- Do you know your current CPA numbers from ads? As in, how much do you currently have to spend to acquire a customer or sale?
Conflict
The main challenge for our client was, "How do we increase sales, without losing efficiency"? It's crucial to know your breakeven CPA figure that you are ok with in order to find the potential to scale.
- It's crucial to know your breakeven CPA figure that you are ok with in order to find the potential to scale.
- Your breakeven CPA should include full margin calculations - this will be your ceiling of how much you can spend to acquire that sale and scale with profit at customer acquisition.
Ways to lower CPA's
- Test various audience targets to find best CPM's. CPM's are essentially the cost of advertising and they rise once inventory get's lower. Find pockets that have low CPM's, but are still high intent customers.
- Experiment with various offers in order to find ads that perform well at scale.
- Test various adverting assets, such as videos, carousels and image ads in order to find the best mix.
In order to scale, all of the above needs to be in order. Volume requires options, many vetted targeting segments as well as a variety of assets.
Results
Here are a few strategies that contributed to a massive increase in sales within days.
- Horizontal & vertical scale.
- Manual bidding strategies with cost caps.
- Based on our breakeven CPA, we set cost caps in all of our ad set levels.
- Variety of tested audiences allowed us to set the account up like a rocket-ship with big daily budgets in each ad set.
The result looked like this:
- The increase was so sharp over a very short period of time that inventory management quickly put in a veto.
- Once you have your ad set's set up with big budgets at a horizontal level, you can further increase sales at a vertical level.
Skyrocket sales: "Be ready for growth. More often that not, we ran companies out of inventory. Paid ads are extremely powerful, and in an environment like this, we knock out multi million dollar companies." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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