App Installs: V1sports, US.
October 2020

How we helped our client grow App installs and in App purchases.

Read this case study to find out how to build a strong conversion path to generate app installs as well as in-app conversions.


Paid Ads and conversion path


Facebook, Instagram, Google and Apple Search Ads

Result 1

Growth App Installs

Result 2

Growth In-App Purchases

Project Overview

Growing the user base of a premium golfing app as well as growing paid in app conversions. Read this case study if you are looking to:

  • Generate app downloads at scale
  • Generate enough interest for in app purchases to scale profitably


Two things to consider:

  1. App installs don't necessarily lead to purchases
  2. App installs are required in order for you to generate in app purchases.

Sounds simplistic, but from an advertising and targeting perspective, it's crucial. Think about it this way, when you host a party, the guest make it. If you have the wrong people at your event, it won't be good, and vice versa.


Taking this into consideration, it's very important to optimize your ads for an audience, that will also convert into a paying customer.

If your objective is purely an app download, you might miss the mark. But if you are able to pre qualify your audience on landing pages that give value and educate, you will increase the likelihood for in app conversions. That's exactly what we did, and on multiple campaigns we were profitable at customer acquisition, even without factoring in the lifetime customer value!



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