What's the 'Elevator Pitch' Facebook Ad Strategy?
Use this simple technique to generate high performing Meta (Facebook) Ads.
Services
Content & Meta Ads
Platforms
Facebook & Instagram Ads
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Elevator Pitch Ad
If you are asking yourself any of the below questions, then this case study is for you:
- What type of content is best for my brand?
- What examples are out there, that can easily be adapted to our offering?
- Looking for ads that can scale in volume with high ROAS?
By running the ad below, and clearly calling out that we are running an ad, we broke the pattern other brands use for their ads, thus generating high engagement and very high CTR's, hence reducing our cost significantly and increasing ROAS.
What is the Elevator Pitch Ad?
Below is a video explaining a simple technique you can adapt for your brand to generate high performing ads.
Elevator Pitch Ad
The main challenge for many brands is generating high performing & engaging ads quickly.
- Using the Elevator Pitch Ad strategy as explained in the video above as an example template for your brand.
Must have Elements for a successful Elevator Pitch Ad:
- Blend into the feed. Make sure your video is genuine and looks like a regular social media post.
- Don't sell. The goal of the Elevator Pitch Ad is to position your brands values.
- Be approachable. This ad strategy is less about showing off products, and more about your brand values, your "why". Explain why your companies does what it does, and most importantly, how the customer will benefit from your offering.
We love this ad strategy because it's easy to produce, and it's a perfect piece of homework for any brand. Ask yourself those questions, and answer them in your pitch:
- How does my audience benefit from my product?
- Why did we create our product in the first place?
- What makes us stand out from the competition?
- What makes us relatable?
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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