This is a follow up case study for a New York Beauty brand. In the current case study, we discuss the next stage of growth.
Meta & Tiktok Ads
Tiktok, Facebook, Instagram
The initial strategy getting things off the ground can be found here.
Once we achieved initial success using the offer strategy to break into a competitive market, we moved towards the 'scale phase'.
If you are asking yourself any of the below questions, then this case study is for you:
With a lot more data, we now had a much better trove of insight to draw from. The question now was:
How do you scale profitably?
After the great offer, we experimented with content that could take us to the next stage, and do so profitably and with a level of predictability.
And that's exactly what we did. Testing testing testing testing and more testing.
This ad helped us run at profit, and scale - predictably over months.
Scale with profits: It's the goal of every start up brand, to scale with profits. And it's certainly possible, but you have to clearly define the stages, and most importantly, you need to know industry benchmark numbers to understand how, and when to scale.
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