How to scale your Wellness / Beauty brand (follow up case study)
This is a follow up case study for a New York Beauty brand. In the current case study, we discuss the next stage of growth.
Services
Meta & Tiktok Ads
Platforms
Tiktok, Facebook, Instagram
Result 1
Result 2
.jpg)
Project Overview
The initial strategy getting things off the ground can be found here.
Once we achieved initial success using the offer strategy to break into a competitive market, we moved towards the 'scale phase'.
If you are asking yourself any of the below questions, then this case study is for you:
- How do you scale efficiently?
- What the "right" balance for scale?
- What are CPA numbers, ROAS numbers, MER numbers that you should keep in mind when scaling?
- What are the indicators to turn up ad spend and capture marketshare?
Conflict
With a lot more data, we now had a much better trove of insight to draw from. The question now was:
- How do we move from a great offer, which is an investment into getting people to notice you, towards a more sustainable offer?
- How do you scale without VC funds?
How do you scale profitably?
- The Content
After the great offer, we experimented with content that could take us to the next stage, and do so profitably and with a level of predictability.
Results
And that's exactly what we did. Testing testing testing testing and more testing.
- We needed to find an ad, that can educate, deliver the value props, attract the right customer and inspire to make a change in their beauty routine
- After running through multiple stages of testing, we finally found a winning combination that delivered results
This ad helped us run at profit, and scale - predictably over months.
- We more than doubled revenue, month over month and set new targets each month.
Scale with profits: It's the goal of every start up brand, to scale with profits. And it's certainly possible, but you have to clearly define the stages, and most importantly, you need to know industry benchmark numbers to understand how, and when to scale.
FREE AUDIT
Request a FREE audit within your industry to find out how fast we could potentially grow your company's sales and profits.
Don't take our word for it, take theirs!
We understand your requirements and deliver growth, no fluff.
Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
Ready to claim your digital real estate?
Paid ads are the fastest way to grow your company and to get in-front of your competition. Get a quote today!
Browse our Packages
Find out if Google Ads or Social Media Ads are best to start your journey.
Browse Packages