ECOMMERCE · JANUARY 2026
Decade Eyewear
240%
Reported revenue growth, with a 57% improvement in marketing efficiency.
Google & Meta Ads; content strategy and conversion optimization.
Read the Decade case study →MORPHEUS MEDIA · PAID SOCIAL
Facebook & Instagram ads.
Built around your business.
Paid social strategy for Shopify and DTC brands, healthcare practices, and aesthetics businesses. Connect creative, media buying, and the conversion journey to profitable sales and qualified inquiries.
THE APPROACH
Start with the outcome.
Build the campaign around it.
Morpheus Media manages paid advertising on Facebook and Instagram alongside creative strategy, conversion optimization, and analytics. The starting point is your business model: what a new customer is worth, what acquisition can cost, and what needs to happen after someone clicks.
01
Commercial goals
Agree on acquisition targets, available budget, and the sales or booking outcomes that matter to your team.
02
Creative & conversion
Align the offer, message, ad format, and destination so the next step feels clear and relevant.
03
Decisions from evidence
Review campaign performance alongside business results to decide what to improve, pause, or scale.
FOR SHOPIFY & DTC
Grow sales with your margins in view.
Rising ad spend should come with a clear view of customer acquisition costs and the cash needed to support growth. We connect Meta campaigns with your offer, product story, and Shopify purchase experience.
Discuss your ecommerce growth →What we focus on
- Acquisition economics: assess order value, margins, acquisition cost, and the role of repeat purchases.
- Creative testing: test product demonstrations, founder stories, customer perspectives, and offer angles against a clear hypothesis.
- The purchase journey: identify friction between the ad, product page, and checkout.
- Scaling decisions: review customer acquisition cost and marketing efficiency alongside platform ROAS, inventory, and cash constraints.
Best fit: brands with a clear product proposition, access to sales data, and the capacity to test and fulfill additional demand.
FOR HEALTHCARE & AESTHETICS
Give qualified inquiries a clear path to consultation.
For healthcare practices, med spas, and aesthetic clinics, a form submission is only one step. We look at the journey from educational creative to the landing page, inquiry, and your team's follow-up.
Discuss your practice's goals →What we focus on
- Relevant messaging: explain your service and the consultation process so prospects understand the next step.
- Lead quality: review the offer, form experience, and landing page when inquiries fail to become meaningful conversations.
- Booking outcomes: agree on how your team will assess qualified inquiries, consultations, and completed bookings.
- A coordinated handoff: align campaign expectations with the team's follow-up process and appointment capacity.
Creative approval and measurement scope are agreed with your practice before launch, including the review of sensitive information and applicable requirements.
YOUR ENGAGEMENT
A connected plan for ads, creative, and measurement.
We define the scope around your starting point. Your proposal sets out the deliverables, creative responsibilities, reporting, and any website or tracking work.
Account & funnel review
Review existing campaigns, offers, conversion paths, and available performance data to identify priorities.
Campaign management
Plan and manage Facebook and Instagram campaigns around your objectives and agreed budget.
Creative direction
Develop a testing plan for messages, hooks, formats, and offers. Agree on asset production and approvals before work begins.
Landing-page recommendations
Connect the ad promise to the destination and prioritize improvements that help visitors take the next step.
Measurement & reporting
Establish the available conversion data and review campaign results in the context of sales or booking outcomes.
Ongoing optimization
Use what the campaigns reveal to refine creative, adjust spending, and prioritize the next round of work.
SELECTED CLIENT WORK
Experience across ecommerce and healthcare.
These published case studies describe results from combined-channel programs. They are historical examples, not Meta-only attribution or forecasts for your business.
HEALTHCARE · JANUARY 2021
New Hope Fertility
32.2%
Reported year-over-year increase in consultations, with bookings up 29.2%.
Google, Bing, Facebook & Instagram; paid ads and conversion funnel.
Read the New Hope case study →ECOMMERCE · APRIL 2024
Paula's Choice
25%
Reported increase in efficiency, with a 25% reduction in customer acquisition costs.
Google & Meta Ads; account consolidation and performance measurement.
Read the Paula's Choice case study →THE FIRST 90 DAYS
A framework for learning before scaling.
The timeline depends on account access, creative readiness, approvals, and data volume. We agree on milestones during scoping.
DAYS 1–30
Establish the foundation
Review the account and conversion path, agree on goals and measurement, and prioritize the first campaign and creative tests.
DAYS 31–60
Learn from the response
Evaluate messages, offers, and destinations. For practices, include feedback on inquiry quality; for ecommerce, review sales and acquisition economics.
DAYS 61–90
Refine the growth plan
Use the evidence to decide where more budget is justified, what needs another test, and which conversion improvements come next.
QUESTIONS BEFORE YOU START
Clear answers for your next decision.
Which metrics matter for a Shopify brand?
Start with customer acquisition cost, order value, margin, and cash payback. Review platform ROAS alongside total revenue and marketing efficiency ratio (revenue divided by marketing spend). Agree on the costs included in each measure so reports remain comparable.
How do you approach creative testing?
Start with a question: does a product demonstration, founder story, customer perspective, or different offer help the audience take the next step? Define the hypothesis, the available assets, and the success measure before interpreting the results.
Why do Meta lead ads sometimes produce poor-quality leads?
Possible causes include unclear expectations, an offer that attracts the wrong audience, accidental submissions, or gaps in follow-up. We review the full path and the team's feedback. A lower cost per lead is useful only when the inquiries support your business goals.
What budget and fees should we plan for?
Budget depends on your acquisition goals, economics, market, and testing needs. We discuss media spend and service scope separately. Visit our Packages page for published pricing, then contact us to confirm the right scope for your business.
How soon should we expect results?
There is no universal timeline or guaranteed return. Account history, creative, the offer, conversion rates, and your sales cycle all affect progress. The first 90 days provide a framework for testing and learning, with milestones agreed for your engagement.
What should we clarify before signing?
Confirm deliverables, account access and ownership, creative usage rights, reporting frequency, approval responsibilities, contract terms, and handover arrangements. These belong in the agreed scope so both teams know what to expect.
LET'S TALK ABOUT YOUR NEXT STAGE
Where is paid social getting stuck?
Tell us about your business, current campaigns, and the outcome you want to improve. We'll use that context to discuss your priorities and the right next step.