ECOMMERCE · JANUARY 2026
Decade Eyewear
240%
Reported revenue growth, with a 57% improvement in marketing efficiency.
Google & Meta Ads; content strategy and conversion optimization.
Read the Decade case study →MORPHEUS MEDIA · PAID SEARCH
Google Ads that connect
intent to business growth.
Paid search for Shopify and DTC brands, healthcare practices, and aesthetics businesses. Bring search intent, campaign structure, and the conversion journey together around profitable sales and qualified inquiries.
THE APPROACH
Make each search work
toward the right outcome.
Morpheus Media manages Google advertising alongside conversion optimization and analytics. We start with what you sell, who is searching, and the economics of acquiring a customer. That gives campaign decisions a clear purpose, from keyword selection to the page a visitor lands on.
01
Understand the intent
Distinguish people researching a category, looking for a specific service, or searching for your brand.
02
Build the conversion path
Connect the query, ad, and destination to a relevant purchase or inquiry experience.
03
Evaluate business results
Review acquisition costs and sales or booking outcomes before deciding where to invest more.
FOR SHOPIFY & DTC
Capture demand with your product economics in view.
A strong Google Ads account connects the products people want with a purchase experience that converts. We assess Search, Shopping, and Performance Max against your catalog, margins, available data, and growth goals.
Discuss your ecommerce growth →What we focus on
- Product readiness: review Merchant Center issues, product information, availability, and the pages shoppers reach.
- Campaign roles: give brand searches, category searches, and product campaigns a clear purpose in the account.
- Acquisition economics: consider margins, order value, returns, and fulfillment costs when assessing targets.
- Growth decisions: evaluate campaign results alongside total sales, new-customer acquisition, inventory, and cash needs.
Best fit: brands with a clear product offer, access to sales and cost data, and capacity to fulfill additional demand.
FOR HEALTHCARE & AESTHETICS
Connect relevant searches to qualified consultations.
For healthcare practices, med spas, and aesthetic clinics, paid search needs to reflect the services you offer and the locations you serve. We connect those searches to clear landing pages and a practical inquiry-to-booking process.
Discuss your practice's goals →What we focus on
- Service and location fit: align keyword themes, geography, and messaging with your practice.
- Relevant traffic: review available search-term data and negative keywords to identify mismatched intent.
- Inquiry quality: assess calls and forms alongside your team's feedback on consultations and bookings.
- A clear next step: explain the service and consultation process, with a straightforward handoff to your team.
Ad approval, measurement scope, and any handling of sensitive information are reviewed with your practice before launch. Clinical claims require your team's approval.
SEARCH, SHOPPING & PERFORMANCE MAX
Choose a role for each campaign.
The right mix depends on your offer, conversion data, budget, and need for control. Performance Max reaches beyond search results, so its results need to be assessed in that broader context.
Search
Connect keyword-based ads with people searching for your products, services, or brand. We assess intent, ad relevance, search terms, and landing-page fit.
Key question: Which searches lead to useful business outcomes?
Shopping
Show eligible ecommerce products using your Merchant Center product data. We review feed quality, product eligibility, and performance across the catalog.
Key question: Which products can support acquisition at the available margin?
Performance Max
Use a goal-based campaign across Google's advertising inventory. We assess conversion goals, product data where relevant, creative inputs, and the campaign's role alongside Search.
Key question: Are the inputs and measurement ready to support automation?
Platform reference: Google's Performance Max guide. Campaign suitability is assessed for your account.
YOUR ENGAGEMENT
From account diagnosis to ongoing decisions.
Your proposal defines the campaign scope, reporting, approval responsibilities, and any feed, landing-page, or tracking work.
Account & measurement review
Review campaign structure, conversion definitions, available data, and the relationship between reported conversions and business outcomes.
Keywords & search intent
Develop relevant keyword themes and review search terms and exclusions. Assess brand and non-brand activity separately where the data allows.
Campaign management
Manage bids, budgets, ads, and campaign settings against agreed objectives, with testing priorities matched to available data.
Feed & destination review
For ecommerce, assess product-data issues. For every campaign, identify friction between the ad promise and the purchase or inquiry page.
Business-focused reporting
Review spend, acquisition cost, conversion value, and lead quality in context. Agree on which outcomes can be measured reliably.
Budget planning
Assess the next spending decision against results, seasonality, margins, and capacity. Treat forecasts as planning scenarios, not promises.
SELECTED CLIENT WORK
Experience across ecommerce and healthcare.
These published case studies describe results from combined-channel programs. They are historical examples, not Google-only attribution or forecasts for your business.
HEALTHCARE · JANUARY 2021
New Hope Fertility
32.2%
Reported year-over-year increase in consultations, with bookings up 29.2%.
Google, Bing, Facebook & Instagram; paid ads and conversion funnel.
Read the New Hope case study →ECOMMERCE · APRIL 2024
Paula's Choice
25%
Reported increase in efficiency, with a 25% reduction in customer acquisition costs.
Google & Meta Ads; account consolidation and performance measurement.
Read the Paula's Choice case study →THE FIRST 90 DAYS
Build a clear basis for the next investment.
Milestones depend on account access, conversion volume, product or service eligibility, and approvals. We agree on the plan during scoping.
DAYS 1–30
Audit & prioritize
Review conversion tracking, campaign structure, intent, and landing pages. For ecommerce, include feed issues. Agree on goals and the highest-priority changes.
DAYS 31–60
Test & assess
Evaluate campaign changes, ad messaging, and conversion paths. Review search relevance and sales or inquiry quality before interpreting headline metrics.
DAYS 61–90
Refine & plan
Identify where more budget is supported by the evidence, what needs further testing, and which business or website constraints need attention.
QUESTIONS BEFORE YOU START
Make a more informed paid search decision.
Should a Shopify brand use Performance Max or Search and Shopping?
There is no universal winner. Search provides a keyword-led approach; Shopping relies on product data; Performance Max serves across Google's inventory. We assess conversion data, product readiness, creative assets, budget, and the role each campaign would play before recommending a mix.
How do you assess whether Google Ads is profitable?
Review acquisition cost and revenue alongside the costs of delivering the sale, including product cost, fulfillment, returns, and marketing fees. Platform ROAS is one input. Brand demand, repeat customers, and attribution can affect how it relates to total business performance.
What are signs an account may be wasting money?
Warning signs include irrelevant search terms, conversions that do not represent valuable outcomes, broken or mismatched landing pages, and product-data problems. Strong brand-search performance can also obscure weaker acquisition campaigns. These are reasons to investigate, not conclusions from a single metric.
How can practices reduce cost per lead without losing quality?
Assess the search intent, location, message, and conversion path together. Review which inquiries progress to consultations and bookings. A lower cost per form submission does not establish better performance if more of those inquiries are unsuitable.
How should we split budget between Google and Meta?
Start with the role each channel plays and the outcomes you can measure. Search can capture existing intent, while social can introduce your offer to new audiences. Review both against acquisition economics and total business results. Explore our Paid Social service for the complementary approach.
What do paid search services cost?
Visit our Packages page for published pricing. We confirm media budget, management scope, reporting, and any additional feed, tracking, or landing-page work in the proposal. Ad spend and service fees should be considered separately when assessing the total investment.
What should we clarify before choosing an agency?
Ask who owns the accounts, what is included, how conversion quality is assessed, how often performance is reviewed, and what the contract and handover terms are. Request relevant case studies and confirm which channels and time periods their results cover.
LET'S REVIEW YOUR NEXT OPPORTUNITY
Is your search spend moving the business forward?
Tell us what you sell, where you operate, and what you want your Google Ads account to achieve. We'll discuss the priorities that matter for your next stage.